WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 169.99

-2.4%

3:59 PM EST

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To: Michael A. Gottesman who wrote (9701)	3/17/2000 6:32:00 AM
From: Ausdauer	Read Replies (1) of 60323

Market Segmentation If you go to the a news stand this week you will see that Forbes magazine has 4 (count 'em, four!) different covers for the March 20, 2000 issue. Kobe Bryant, Britney Spears, Regis Philbin and Anna Kournikova are featured. The content of each magazine is the same. You can imagine that the marketing division felt they could appeal to Afro-American investors, teenage wannabees with E-Trade accounts, rich retirees, the country club jet set and a multitude of other overlapping demographic groups with this issue. As we discussed earlier, market segmentation is an important phenomenon which needs to be addressed... Message 13030895 For SanDisk, this means creative packaging tailored to the tastes of the target population and effective card labelling. We are still stuck in CompactFlash mode which doesn't set our products aside from the competition. Consider that a SanDisk friendly OEM promotes Skipfree! CompactFlash for mp3 players; rca.com Consider that a SanDisk frienly OEM promotes digital film Picture Cards!; kodak.com Consider that a direct competitor promotes high-performance Professional 8x Digital Film!; lexarmedia.com Ausdauer

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