`Erin Go Bra!' -- Frederick's of Hollywood Explains It All!
3/17/0 16:45 (New York)
Business & Entertainment Editors/Fashion Writers
HOLLYWOOD, Calif.--(BUSINESS WIRE)--March 17, 2000--
New Julia Roberts Movie Highlights It -- We Have Got It...
The Lingerie Legend Reveals the Secret to Gaining Star Stature
Who hasn't seen the new, eye-popping look of Julia Roberts in her
latest film? According to interviews, Roberts has taken her 34B
bustline to new heights with tape and a few magic tricks. With more
than 55 years of creating such screen magic, Frederick's of Hollywood
reveals how every woman can get that celebrity look.
"It's a thrill for us to see how popular cleavage is this year,"
said Linda LoRe, chief executive officer, Frederick's of Hollywood.
"We've spent the last five decades helping women across the world look
like their favorite star and achieve a little bit of that Hollywood
glamour no matter where they live."
Here's how you can do it:
The Captivator -- long a "best-kept secret" among celebrities and
stylists, the Captivator is a three-way convertible bra that adds
incredible lift and cleavage.
Industry Secret: A certain sitcom star has a standing order to
have a dozen Captivators delivered to her every year!
The Hollywood Kiss -- The bra that works magic! The Kiss bra's
unique design and underwire push the bustline inward and upward,
creating a "kissing cleavage."
Industry Secret: The Kiss was originally created for a bride who
needed some serious enhancement to fill out her wedding gown.
Silicone Enhancers -- no celebrity stylist is without a set of
silicone enhancers in her bag of tricks. These flexible inserts come
in a variety of sizes and slip easily into any bra for immediate,
customized cleavage.
Industry Secret: At the 1999 Emmys, many TV stars wore silicone
enhancers to make their designer gowns look even hotter.
Frederick's of Hollywood has helped shape Hollywood, working with
celebrities, stylists and costumers to dress stars such as Marilyn
Monroe and Jayne Mansfield, and more recently, Pamela Anderson Lee,
Lara Flynn Boyle and Britney Spears.
Since 1946, Frederick's of Hollywood has been the leading
innovator in the lingerie industry, creating many of today's lingerie
staples. Frederick's of Hollywood can be found across the country in
more than 200 stores or at fredericks.com.
--30--kwp/la* wja/la
CONTACT: For Frederick's of Hollywood:
Penny Mullins, 310/317-1966
prwiz@interserv.com |
