AHWY audiohighway.com Enters Marketing Agreements with RealNetworks and Yahoo!
CUPERTINO, Calif.--(BUSINESS WIRE)--March 21, 2000--audiohighway.com (Nasdaq:AHWY - news), a pioneer in the Internet audio marketplace, today announced that it has entered into new marketing agreements with RealNetworks, Inc. (Nasdaq:RNWK - news) and Yahoo! Inc. (Nasdaq:YHOO - news) designed to drive additional Web traffic to the audiohighway.com Web sites.
Under terms of the agreements, audiohighway.com implemented aggressive online advertising campaigns with both RealNetworks and Yahoo! in March 2000. The marketing programs are designed to introduce audiohighway.com to millions of unique RealNetworks and Yahoo users through a series of online advertisements on the Yahoo and RealNetworks sites. The programs will continue through December 2000.
``These campaigns are part of audiohighway.com's commitment to become the Web's most popular place to listen online,' said Jay Adams, vice president of business development at audiohighway.com. ``We expect the campaigns will help make audiohighway.com one of the most highly visited Web sites for online listening during the term of the campaigns.'
A pioneer in the Internet audio marketplace, audiohighway.com has built one of the largest and most diverse libraries of free audio content for consumers on the Internet, making it one of the top choices for consumers to listen online. Individuals visiting the company's Web site (www.audiohighway.com) can access thousands of hours of music, audiobooks, news, entertainment, education and information selections in a number of internet audio formats, (including MP3, RealPlayer and Windows Media Player) through a variety of unique audio channels.
The site is updated throughout each day with timely news and information feeds, and this free audio content can be streamed via the Internet directly to PCs for immediate listening or downloaded for future playback through portable digital audio players. Consumers can also purchase music and video selections from audiohighway.com's online music store, MassMusic (www.massmusic.com), and other products through audioshop (www.audioshop.audiohighway.com). For more information, the company can be reached at 408/861-4000.
The statements made in this release that are not historical facts contain forward-looking information that involves risks and uncertainties. Important factors that may cause actual results to differ include, but are not limited to the impact of competitive products and services, the company's ability to manage growth and acquisitions of technology or businesses, the effect of economic and business conditions, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
audiohighway.com and MassMusic are registered trademarks and audioshop is a trademark of audiohighway.com. RealNetworks and RealPlayer are trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners.
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Contact:
audiohighway.com
Joanne Justis, 408/861-4017
jjustis@audiohighway.com
or
Politis Communications (Media)
David Politis, 801/523-3730
801/556-8184 (mobile)
dpolitis@politis.com
or
Jason Olsen, 801/523-3730
jolsen@politis.com
or
L.G. Zangani, LLC (Broker)
Leonardo Zangani, 908/788-9660
lgzangani@rcn.com
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