EMC Helps NetZero Deliver One-to-One Marketing to Online Consumers
EMZC Celerra Network-Attached Storage Solution Keeps Largest Free Internet Access Provider on Crest of Online Information Wave
HOPKINTON, Mass.--(BUSINESS WIRE)--March 21, 2000-- EMC Corporation, the world's leading provider of enterprise storage systems, software and services, today announced that NetZero, Inc. (Nasdaq:NZRO - news), the nation's largest provider of free Internet access with more than 3 million registered users, has standardized on EMC Enterprise Storage to enable NetZero to collect and manage customer data. Using its proprietary zCast targeting and tracking technology, NetZero can deliver targeted advertising messages to NetZero users based on their demographics and personal interests.
``We deliver billions of advertising impressions on a quarterly basis and provide our advertisers with unique one-to-one targeting capabilities,' said Ronald T. Burr, NetZero president and chief technology officer. ``To stay ahead of such huge and growing information requirements, we have standardized on EMC Enterprise Storage because we believe EMC provides the superior performance, reliability and manageability we need to mine this data successfully.'
NetZero, based in Westlake Village, Calif., uses EMC Symmetrix Enterprise Storage systems to provide 50 terabytes of high-performance storage to an Oracle data warehouse based on Sun Solaris servers and EMC's Celerra File Server running NetZero's e-mail services.
Said Burr, ``As a highly adaptable storage resource, EMC allows us to create a centralized pool of data that easily can be managed and protected across various platforms and operating environments within NetZero. This allows NetZero to grow our infrastructure smoothly and cost efficiently while absorbing any technology changes we make to support the rapid expansion of our business.'
To achieve higher availability levels, NetZero migrated its e-mail application to EMC Celerra, a network-attached storage (NAS) solution. Celerra is optimized to move vast quantities of data and deliver unprecedented levels of information management, scalability and performance.
NetZero is using EMC Enterprise Storage software to manage and protect all of its information assets. The company uses EMC ControlCenter software for proactive monitoring and management control of Symmetrix storage. NetZero has also implemented EMC PowerPath to increase online availability and overall server performance. PowerPath automatically balances information loads across all available server paths and re-routes data if a path is temporarily disabled.
NetZero's world-class infrastructure has met the rigorous qualifications for EMC's new Proven E-Infostructure program. This new program defines the highest standards for information availability, scalability, and management. EMC Proven members have implemented the necessary enterprise storage resources to operate at peak efficiency, adapt to a constantly changing business climate, and easily manage Internet-driven growth.
Mike Ruffolo, EMC's Executive Vice President of Global Sales, Services and Marketing, concluded, ``NetZero is changing the Internet landscape with its innovative approach to free Internet access and free e-mail while providing advertisers with a superior method of precision targeting. EMC's advanced Enterprise Storage systems and software are up to the task of delivering real-time access to the massive volumes of information NetZero compiles each day.'
EMC Corporation, a Fortune 500 company based in Hopkinton, Massachusetts, is the world's technology and market leader in the rapidly growing market for intelligent enterprise storage systems, software, networks and services. The company's products store, retrieve, manage, protect, and share information from all major computing environments, including UNIX, Windows NT, Linux and mainframe platforms. The company has offices worldwide, trades on the New York Stock Exchange under the symbol EMC, and is a component of the S&P Index. For further information about EMC and its storage solutions, EMC's corporate web site can be accessed at emc.com.
NetZero is the nation's largest provider of free Internet access based on number of registered users. NetZero offers its users free access to the Internet, free e-mail and easy-to-use navigational tools, while offering online advertisers an effective way to target those users. The ZeroPort, a central feature of the NetZero service, is a persistent onscreen device providing users with instant ``speed dial' to key sites on the Internet for shopping, auctions, music, and other services. Customized information such as stocks, news and sports can also be delivered directly to the desktop through the ZeroPort. NetZero offers advertisers unique one-to-one targeting capabilities using its proprietary zCast technology, which gives the company the ability to track users throughout their online experience. Between its October 1998 launch and early January 2000, more than 3 million users registered for NetZero's Internet access service. NetZero offers its services in more than 2,300 cities across the United States. More information about the company is available at www.netzero.net.
EMC and Symmetrix are registered trademarks and EMC Enterprise Storage, Celerra, ControlCenter and PowerPath are trademarks of EMC Corporation. Other trademarks are the property of their respective owners. |
