Tuesday March 21, 8:49 am Eastern Time
Company Press Release
SOURCE: LOAD Media Network, Inc.
LOAD Media Network Selects InterTrust as Preferred Partner to Develop Secure Online Video Content
LOADtv Optimized for Digital Rights Management of Video Content
HOLLYWOOD, Calif., March 21 /PRNewswire/ -- Taking the lead among online entertainment companies to protect its content partners, LOAD Media Network, Inc.TM (LMNTM), the leading video database and online delivery network, has partnered with InterTrust Technologies Corporation (Nasdaq: ITRU - news), a digital rights management company to make LOADtv video content more secure from piracy and misuse.
According to president Matt McFee, LOAD Media Network has selected InterTrust Technologies Corporation the MetaTrust Utility(TM), for digital rights management (DRM) technology as its preferred vendor for developing MetaTrust-Certified(TM) LOADtv software.
LOADtv (http://www.loadtv.com) delivers TV-quality video to PC users, regardless of their Internet connection or modem speed. With LOADtv's Always On Delivery (AODTM) technology, videos are delivered directly to the hard drive as long as the user stays connected to the Internet
By integrating InterTrust's DRM, LOADtv will now provide protection for digital video content and enable revenue opportunities for content providers and advertisers.
Reduces Piracy Worries
``Reducing piracy worries is especially important in light of the recent controversies surrounding the digital distribution of music and video content,' said McFee. ``Hollywood has asked for protection from digital pirates; InterTrust and LOADtv have delivered.'
With InterTrust's DRM technology, LOADtv videos will be more secure from piracy, with content providers specifying when and how their content is viewed on LOADtv.
InterTrust's unique DRM platform packages persistent usage and delivery rules with content, so the rights of content providers remains secure and the integrity of content is preserved - even after delivery.
True Pay-Per-View on the Web
By integrating DRM technology, LOADtv offers a viable pay-per-view model on the Internet.
``The flexibility of InterTrust's DRM platform allows LOADtv to offer content providers a great number of viewing models, including pay-per-view,' said Edmund J. Fish, EVP and chief business officer, Intertrust Technologies Corporation. ``Content providers may request that users pay each time they watch a particular video. Or the content could be free for the first viewing, and then the user would pay to view it again.'
``LOADtv is the first model where the content provider has complete control over the treatment of their video content on the Internet,' added McFee. Streamlined E-Commerce with Video
The integration of LOADtv and InterTrust technology should make shopping while watching TV-quality video on the Internet as easy as a single click, with revenue automatically and securely distributed to the appropriate parties.
``InterTrust's technology includes the capability for users to store payment information on their hard drive. InterTrust enables LOADtv to efficiently integrate commerce and entertainment. A user could purchase an advertiser's product while watching a TV-quality commercial, or order a home video while watching clips from the movie,' said Fish.
McFee adds, ``This partnership is what Hollywood has been looking for -- a way to distribute content online with reduced fear of piracy and a bona fide revenue model. Whether through advertising or pay-per-view, content providers may use the LOADtv software to generate revenue while building the all-important Internet 'buzz' around their properties.'
About LOAD Media Network, Inc.
LOADtv is a Hollywood-based Technology and Database company that has developed and launched a free desktop software application that delivers TV- quality video to PC users. LOADtv is a behind-the-scenes Always On Delivery (AODTM) technology that distributes video for entertainment content producers. LOADtv delivers full-motion, non-streaming video ``politely', in the background, while users surf the Web. After delivery, users can watch TV-quality video without battling network congestion. LOADtv delivers convergence -- today
About InterTrust Digital Rights Management
Digital rights management (DRM) technologies protect and manage rights and interests in digital information. InterTrust's DRM platform provides a common foundation for distributed e-commerce digital information and event management. In the content industry, InterTrust DRM and the MetaTrust Utility allow authors, publishers, enterprises, governments, users and others to specify, as appropriate, rules regarding the use of digital information, and the consequences resulting from such use. InterTrust© technology is designed to protect digital information, apply rules persistently after information is distributed, and automate many e-commerce processes related to content use. InterTrust's DRM platform is general purpose and manages most media and content types, including music, publications, business information, video, games, software, and images. InterTrust DRM is enhanced by its use in the MetaTrust Utility, a non-discriminatory, policy neutral, global environment for digital commerce.
About InterTrust Technologies Corporation
InterTrust Technologies Corporation is a leading developer of distributed digital rights management (DRM) technology. InterTrust has developed a general-purpose DRM platform that serves as a foundation for providers of digital information, technology, and commerce services. InterTrust licenses its DRM platform as software and tools to partners. Collectively, these partners intend to offer digital commerce services and applications that form a global commerce system branded as the ``MetaTrust Utility.' InterTrust serves as the neutral administrator of the MetaTrust environment.
SOURCE: LOAD Media Network, Inc.
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