More 3D trends. This should take a lot of bandwidth and storage if it takes off. Maybe DoubleClick could use this, then they would need a bunch of MTI Vivants.
``There are substantial benefits of 3D in the Internet advertising arena as well,' said Chris Yewdall, CEO and President of DDD USA Inc. ``The ability to create an eye-popping 3D ad with the product blasting out of the screen is really exciting. Viewer retention of an off-screen 3D experience is phenomenal.'
Tuesday March 21, 9:30 am Eastern Time
Company Press Release
DDD Launches 3D Movie and Live Webcast Solutions for the Internet
LOS ANGELES--(BUSINESS WIRE)--March 21, 2000--Dynamic Digital Depth Inc. (CDNX:DDE - news) will launch its DeepSee(tm)3D Internet solution which will run on Apple's QuickTime digital media software technology at Internet World 2000 in Los Angeles, April 5-7.
Adding a new dimension to the rapidly changing landscape of the Web, DDD's DeepSee(tm) enables live Webcasts and pre-encoded movie files to leap off the screen in 3D.
For Internet World, DDD chose to demonstrate DeepSee(tm)3D using QuickTime because it has the leading market share in the under 18 demographic category. Children and young adults are avid Internet viewers of short-form content, like music videos and movie trailers, and DDD is expecting this market to enthusiastically respond to the stereo 3D effect that DeepSee(tm) delivers.
``There are substantial benefits of 3D in the Internet advertising arena as well,' said Chris Yewdall, CEO and President of DDD USA Inc. ``The ability to create an eye-popping 3D ad with the product blasting out of the screen is really exciting. Viewer retention of an off-screen 3D experience is phenomenal.'
``QuickTime is the industry standard for digital media creation, and video and audio streaming,' said Frank Casanova, Apple's director of QuickTime Product Marketing. ``DDD's DeepSee(tm)3D plug-in, coupled with QuickTime's high-quality capabilities, will give users a best in class experience on the Internet.'
With the DeepSee(tm) process, 3D data is highly compressed and embedded in the original 2D file, enabling the viewer to choose between watching in regular 2D or activating the DeepSee(tm) software plug-in features to watch in stereo 3D. The DeepSee(tm)3D overhead is minimal, increasing the file size by a nominal 1 to 6 percent. This makes it very efficient for the end user when downloading, and for the Web site owner in terms of hosting costs.
Any existing 2D or stereo 3D material can be converted to the DeepSee(tm) format for viewing in 3D, so the potential for 3D content is as vast as the existing libraries of 2D material.
DDD's Webcasting solution allows live events to be filmed using a standard consumer video camera with a special 3D lens adapter, and broadcast in real time over the Internet. This solution also provides 2D compatible 3D by using the DeepSee(tm) QuickTime plug-in as the user interface.
DDD is also developing its DeepSee(tm) solutions to deliver 3D content using the other key Internet media players; Real Network's RealPlayer and Microsoft's Windows Media Player.
DDD's patented DeepSee(tm) technologies provide solutions for converting 2D material to stereo 3D, and transmitting 2D compatible 3D(tm) content via Internet, television, film and DVD. The company is publicly traded on The Canadian Venture Exchange under the symbol CDNX:DDE. For more information, please visit the company's Web site at www.ddd.com.
The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events, or performance, and underlying assumptions and other statements which are other than statement of historical fact. These statements are subject to uncertainties and risks including, but not limited to, the ability to meet ongoing capital needs, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition, the need to protect proprietary rights to technology, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission, including the Company's Annual Report on Form 20-F filed with the SEC on January 4, 2000. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
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