FLEXION SYSTEMS LAUNCHES AUTHORIZED RESELLERS PROGRAM
Industry-First Initiative Strengthens Relationships Between Value-Added-Resellers
and Small and Medium Sized Businesses
San Francisco ? March 21, 2000 ? Flexion Systems today announced that it has launched
the Flexion BusinessGuardian Authorized Reseller Program to enhance its managed
communication solution for growing businesses.
The exclusive network of resellers will take the Flexion BusinessGuardian solution into the
offices of high-tech start-ups, legal firms, health care offices and any growing enterprise that
wants Fortune 500 managed communications at a fraction of the current cost. Resellers
benefit as they get advice and support from Flexion?s sales team, have access to a variety of
Flexion marketing programs, and are able to take advantage of a full schedule of training
courses on the Flexion solution.
?No one else comes close to offering growing businesses such an easy-to-use, cost-effective
and hassle-free solution, while encouraging the reseller to develop strong, on-going service
relationships with customers,? said Andrew Bale, president and chief executive officer of
Flexion Systems. ?The Flexion BusinessGuardian solution supports our strategy to create a
bridge between growing businesses and local telephone exchange carriers and resellers,
providing the customer with everything from a dial tone to integrated voice and data
communication ? voicemail, email and fax capabilities ? right from the desktop.?
Flexion?s channel strategy has received praise from a number of Service Providers and
CLECs (competitive local exchange carriers). Access to a strong reseller channel gives
Service Providers and CLECs much greater access to a market segment that comprises more
than 90% of the business community.
?Flexion?s reseller program nicely rounds out the BusinessGuardian offering ? service
providers serving the small and medium business market will welcome such a program as it
will give them the ability to provide enhanced services such as unified messaging and CTI
which will ultimately allow them to reach a broader customer base? said Yankee Group
Small Business Analyst Eric Klein.
?The Flexion BusinessGuardian Authorized Reseller Program has enabled us to exponentially
expand our target customer base,? said Ken Bisnoff, Vice President of
Sales and Marketing with TelePacific Communications. TelePacific is a leading business-to-business
telecommunications and Internet Service Provider (ISP) focusing on small and
medium-sized businesses. Mr. Bisnoff adds, ?By priming the reseller channel, Flexion given
TelePacific even greater access to this important market segment.?
?The Flexion BusinessGuardian solution is a compelling solution,? says Don Couchman,
President of Lane Systems, Inc., a San Francisco Bay-area reseller. ?In our target market, it
allows us to deliver virtually everything that a customer could need in terms of functionality
and after-sales service. We expect to see long term gains as a result of increased account
control.?
About Flexion Systems
Flexion Systems is a provider of managed business solutions for the growing company.
Flexion designs, manufactures and markets Flexion BusinessGuardian, the brand family
name for its one-stop communication and IT solutions designed specifically for the rapidly
growing small-business segment. Its mission is to help customers best utilize and integrate
voice and data communications capabilities to the fullest.
The heart of the Flexion three-pronged approach is the BusinessGuardian X300, an
integrated communications platform that works in conjunction with Microsoft Windows NT
Server, Windows 2000 Server and Exchange. The other two components of the
BusinessGuardian family are BusinessGuardian Insight, a powerful network management
and diagnostic service, and the BusinessGuardian Authorized Reseller Program.
Flexion Systems is based in offices in San Francisco in the USA and Maidenhead in the UK
and is backed by leading investors from both sides of the Atlantic.
Find out more about Flexion Systems and the BusinessGuardian product family at
www.flexion.com.
All product and company names herein may be trademarks of their respective owners. |
