news out after market close.
Canada Payphone signs agreement with CBC
Canada Payphone Corporation CPY
Shares issued 12,701,985 2000-03-21 close $2.9
Tuesday Mar 21 2000
Mr. Stephen Niven reports
Canada Payphone Corporation (CPC) and Canadian Broadcasting Corporation (CBC) has entered into an agreement to promote CBC's on-line content on Canada Payphone's public Internet kiosks installed across Canada.
As a cornerstone of the agreement, Canada Payphone will provide users across the country with free access to CBC's up-to-date on-line news and information service. Canada Payphone will receive revenues from the CBC as a paid sponsor. The company continues to install the AT&T Canada branded Internet kiosks in hotels and other high profile locations frequented by business travellers, tourists and consumers. Wherever these terminals are installed, Canadians will be able to check local, national and international news, entertainment, sports, program schedules and more.
For CBC, this is a new way to connect with the millions of Canadian who are using the public access communications network. The Internet kiosk delivers connectivity to CBC's trusted journalism through an easy to use touch-sensitive full-colour screen. Each kiosk will offer users free access buttons to CBC's Web site and a multicard reader for access to other areas of the Internet, E-mail and e-commerce.
"This agreement represents a significant opportunity for Canadian companies to reach thousands of users daily through paid sponsorships," said Stephen Niven, executive vice-president at Canada Payphone. "Our company is now changing the way the traditional pay phone is viewed, not only by providing public access Internet services, but also by moving to paid sponsorships with companies such as CBC."
"We've always believed that people should be able to access CBC's high-quality on-line content, whether they have a computer at home or not," says John Lewis, executive director of CBC New Media. "Our relationship with CPC creates one more opportunity for CBC to serve the Canadian public."
CBC.ca is Canada's on-line information source. With over 50,000 pages of on-line content, CBC.ca is an important resource for Canadians seeking up-to-the-minute headlines and in-depth coverage of news, business, sports, weather, entertainment, consumer affairs and more. The CBC's journalistic leadership is one of its greatest strengths. The CBC is Canada's largest news organization, employing over 800 people in different journalistic functions in Canada and abroad. By providing immediate updates, background and analysis, with audio and video, CBC.ca showcases the CBC's extraordinary journalistic ability to provide up-to-the-minute news headlines and in-depth coverage simultaneously. For more information, visit CBC.ca's on-line media centre at www.cbc.ca/media.
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