I think the Media Metrix #'s definitely helped. The big test
is if they can sustain their growth in March and April. (I
already expect that Mother's Day should bring another big
BlueMtn boost in May.)
Looking at the top 7 web properties, it is clear that ATHM
had a great month, especially in terms of building a bigger
gap between the top 5 web properties and the rest of the
pack - 9 million visitors separated the 5th and 6th place in
Feb vs. 3 million in Jan.
Network Jan Visitors Feb Visitors Difference %
1. AOL 56,457 57,601 1,144 2%
2. Yahoo 44,258 45,488 1,230 3%
3. Microsoft 42,673 44,007 1,334 3%
4. Lycos 31,404 31,572 168 1%
5. At Home 25,439 30,191 4,752 19%
6. Go Network 22,666 21,297 (1,369) -6%
7. NBC Internet 16,700 16,464 (236) -1%
Looking at individual site rankings, there was a big jump
for BlueMtn, but Excite also added 1.5M new unique visitors
to their count. And Excite shows a much larger growth rate
than their competitors.
Site Jan Visitors Feb Visitors Difference %
Yahoo.com 43,338 44,698 1,360 3%
msn.com 34,170 36,184 2,014 6%
aol.com 31,376 31,628 252 1%
go.com 20,334 19,487 (847) -4%
lycos.com* 17,926 27,121 9,195 51%
Excite.com 14,060 15,552 1,492 11%
bluemtn.com 13,014 16,554 3,540 27%
* I believe the jump in Lycos visitors is due to a switch in
their domain structure to lycosproperty.lycos.com i.e.,
tripod.lycos.com instead of www.tripod.com. I could be wrong
though.
Also, there may be other sites that showed a large
percentage increases. I picked these just as a point of
comparison.
Can't understand why longs would downplay these numbers.
What would you say if there wasn't this kind of growth?
Cheers,
Ted
Sources -
mediametrix.com
mediametrix.com |
