( BW)(TX-ZALE-CORPORATION)(ZLC) Zale Corporation Appoints Director of U.S. Mint Philip N. Diehl to Head Up Internet Business Business Editors DALLAS--(BUSINESS WIRE)--March 23, 2000--Zale Corporation (NYSE:ZLC), North America's largest specialty retailer of fine jewelry, today announced the appointment of Philip N. Diehl, director of the U.S. Mint, as President of Zale.com, and Senior Vice President of Zale Corporation reporting to Beryl Raff, President and Chief Executive Officer of Zale Corporation. Mr. Diehl will lead the development of Zale Corporation's Web-based business, including site development, online sales, marketing, fulfillment and customer relationship management for all company brands including Zales Jewelers, Bailey Banks & Biddle Fine Jewelers, Gordon's Jewelers, and Peoples Jewellers. Mr. Diehl joins Zale Corporation after six years as director of the United States Mint. After reengineering many business processes at the 208-year-old agency of the U.S. Treasury Department, Mr. Diehl's management led to a quadrupling of annual revenues since 1997. Under his leadership, profits for the U.S. Mint, which are returned to American taxpayers, increased six-fold during the same period. Mr. Diehl helped to create and implement USMint.gov, the Mint's online retail venture, which grew to become one of the nation's largest e-tailing websites. Since its launch in April 1999, online sales have the Mint's online retail venture, which grew to become one of the nation's largest e-tailing websites. Since its launch in April 1999, online sales have doubled every quarter reaching $26.3 million in the quarter ending December 31, 1999. "Phillip Diehl's experience fits Zale Corporation's overall e-commerce strategy," said Beryl Raff, President and Chief Executive Officer of Zale Corporation. "His background in e-tailing, order fulfillment and customer care, coupled with his marketing expertise and success in new product development will enable Zale Corporation to enhance the Company's online business." Mr. Diehl guided the popular 50 State Quarters program and the new Golden Dollar through approval by Congress, product development and market launch. Today, half of all Americans are collecting the state quarters from pocket change and unit sales have tripled to more than $6 billion annually. The Golden Dollar has proven to be just as popular and, after only two months in the market, is projected to achieve sales of $2 billion a year. "Zales is one of America's great brands," said Mr. Diehl. "The Company's nationwide storefront presence, strong back office systems, and excellent financial performance represent a formidable platform for intensifying Zale's online venture. Zale Corporation is one brick and mortar retailer that clearly understands the strategic importance of the web, and they've made the commitment required to dominate the retail jewelry space." Prior to directing the U.S. Mint, Mr. Diehl served U.S. Treasury secretary and Senator Lloyd M. Bentsen, Jr. in a number of roles, including chief of staff at the Treasury Department, staff director of the Senate Finance Committee, and Senator Bentsen's legislative director. Mr. Diehl previously served as Vice President of Regulatory Affairs for the International Telecharge, Inc. of Dallas and director of telephone regulation for the Texas Public Utility Commission. In addition to his professional roles, Mr. Diehl is chairman of the Federal Advisory committee on customer satisfaction, a group of public and private sector leaders appointed by Vice President Al Gore to drive improvements in customer service and customer care in federal agencies. Zale Corporation operates approximately 1,350 specialty retail jewelry stores located throughout the United States, Canada, Puerto Rico, and online, including Zales Jewelers, Zales Outlet, Zale.com, Gordon's Jewelers, Bailey Banks & Biddle Fine Jewelers and Peoples Jewellers. Additional information on Zale Corporation and its operations is available on the Internet at www.zalecorp.com. This release includes certain forward-looking information including information related to Zale Corporation's growth expectations and future growth initiatives,as well as financial and operational results of the U.S. Mint, that is based upon management's beliefs as well as on assumptions made by and data currently available to management. This information which has been, or in the future may be, included in reliance on the "safe harbor" provisions on the Private Securities Litigation Reform Act of 1995, is subject to a number of risks and uncertainties, including but not limited to the factors identified in the Company's 10-K and other documents filed with the Securities and Exchange Commission. Actual results may differ materially from those anticipated in such forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances even if experience or future changes make it clear that any projected results expressed or implied therein may not be realized. --30--na/da* CONTACT: Zale Corporation Investor: Cynthia T. Gordon Senior Director, Investor Relations 972/580-5047 or Media: Mary Forte' Executive Vice President and Chief Administrative Officer 972/580-4810 PHIL |