hursday March 23, 10:41 am Eastern Time
Company Press Release
SOURCE: I-Storm, Inc.
Sheridan Reserve Incorporated, Nevada Bob's Golf Inc. and I-Storm, Inc.
Partner to Create Largest Online E-Tailer of Brand Name Golf Products And
Services
MOUNTAIN VIEW, Calif., March 23 /PRNewswire/ -- I-Storm, Inc. (OTC Bulletin Board: ISTM - news), a leading e-commerce developer and incubator has
announced a venture with Sheridan Reserve Incorporated (CDN: SHRI) to develop and build ``NevadaBobs.com,' the e-tail spinoff of Nevada Bob's Golf Inc.
(Toronto: NBC - news), the world's largest specialty golf retailer. NevadaBobs.com is scheduled to open in summer 2000.
Sheridan Reserve has a prior agreement with Nevada Bob's Golf Inc. to purchase the worldwide e-commerce rights to the Nevada Bob's brand excluding the UK
and Europe. The transaction is expected to close mid April. Upon a successful closing Sheridan Reserve will change its name to NevadaBobs.com, Inc.
``Our goal is to create the world's dominant golf e-tailer by leveraging the Nevada Bob's worldwide brand, customer base and buying power to create an online
experience that is unequalled in the industry,' says Kevin Baker, Vice President of Sheridan Reserve and a former Board member of Nevada Bob's Golf Inc. He
added, ``The merchandising, marketing and technology savvy of I-Storm will allow Sheridan Reserve to quickly scale online and become the number one e-tailer in
golf.'
``NevadaBobs.com is a perfect example of how a traditional retailer can leverage its strengths in brand, customer base, and purchasing power to develop a
dominant online selling presence by partnering with I-Storm's online expertise. We are excited about NevadaBobs.com's ability to dominate golf online,' said Cal
Lai, I-Storm President and CEO.
Under the venture, I-Storm and Nevada Bob's Golf will become equity partners in Sheridan Reserve. Nevada Bob's Golf will provide NevadaBobs.com with
merchandising, procurement and marketing support. I-Storm will provide the building, development and integration of the dot com entity.
``Our golf e-tailing partnership with Sheridan Reserve and I-Storm to build NevadaBobs.com leverages one of the most recognizable brands in golf with our strength
in merchandising and marketing to dominate golf on-line,' says Lyle Edwards, President of Nevada Bob's Golf.
``The online marketing and technology expertise that I-Storm brings to the partnership will accelerate our e-tailing initiatives significantly. We expect to be online this
summer with a personalized shopping experience that complements and extends our in-store knowledge,' says Martin Bunting, COO Nevada Bob's Golf.
Chris Wagner, Executive Vice President and General Manager for Computer Associates Services, an I-Storm strategic partner said, ``NevadaBobs.com and I-
Storm are creating a model for established companies to create focus around their e-commerce channels of distribution in a short period of time.' He added, ``We
are very excited to leverage our expertise in technology and integration to build the online store experience.'
I-Storm, Inc. partners with successful brands to co-develop and co-manage aggressive e-commerce ventures. I-Storm's expertise in e-business strategy, site
development and retail operations, coupled with its willingness to invest in the opportunities it identifies, affords Fortune 1000 companies a unique opportunity to
quickly get to market with highly competitive e-commerce systems. Combining the roles of an outsource service provider and an e- business incubator, I-Storm
builds and operates world-class online selling systems, harnessing best-of-breed technologies and innovative business practices drawn from its experience as a
Silicon Valley pioneer in e-commerce and interactive marketing. By leveraging the existing brand, fulfillment and support infrastructures of its partners, I-Storm is
able to focus entirely on site development and growth, sharing in the risks and rewards of the new channel. For more information, please visit I-Storm at
i-storm.com.
Sheridan Reserve Incorporated is the acquirer of the world wide e-commerce rights to the Nevada Bob's brand excluding the UK and Europe. The Nevada Bob's
system is the world's largest chain of retail specialty golf stores. The Nevada Bob's system of stores consists of 281 stores worldwide. Upon successful closing of the
acquisition Sheridan Reserve will change its name to NevadaBobs.com Inc. NevadaBobs.com's goal is to be the leading Internet retailer of brand name golf
products and services by combining one of the world's most recognizable brands and unparalleled expertise in the golf specialty industry with a unique online
shopping experience that is second to none. NevadaBobs.com will offer thousands of products in a wide selection of brand names.
All referenced product names are trademarks of their respective companies.
The statements made in this release that are not historical facts contain forward-looking information that involves risks and uncertainties. Important factors that may
cause actual results to differ include, but are not limited to, the impact of competitive products and services, each company's ability to manage growth and to develop
e-Business, the effect of economic and business conditions, changes in technology and other risks detailed from time to time in the company's filings with the
Securities and Exchange Commission.
SOURCE: I-Storm, Inc.
More Quotes
and News:
I-Storm Inc (OTC BB:ISTM.OB - news)
Nevada Bob's Golf Inc (Toronto:NBC.TO - news)
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