Nice try E*trade with the head fake on free DSL service to Platinum members, but how about something actually more beneficial to your Platinum customers like you did in the Active Trader Rebate program. One suggestion would be to actually implement something you have been saying on your web site for months "Preferred IPO Allocation - We now reserve a portion of every new E*TRADE IPO for Platinum members. How about actually stating on the IPO allocation alert notice that it was from the Platinum Reserve Portion. Something like:
<<User ID XXXXXX Acct.no.: XXXX-XXXX RE: Your Public Offering buy order for 50 IPOX. You received 50 shares at 14.00 from the Platinum Reserve Thank You.
BTY E*trade, after reading this news wire below from last week, I'll be expecting my free Platinum ATM Card that will allow me to withdraw and deposit funds to and from my E*trade account at any of those 8,500 ATM machines 24 hours a day 7 days a week (LOL).
<<E*TRADE TO ACQUIRE LARGEST INDEPENDENT ATM NETWORK ...E*TRADE Group, will acquire Card Capture Services, Inc., the largest independent network of centrally-managed automated teller machines (ATMs) in the U.S. They have 8,500 machines located in 48 states and three countries, and E*TRADE will now be able to provide customers with a nationwide branded electronic physical presence to conduct an expanding array of financial transactions.
COMMENT: E*Trade now owns an online bank, its flagship online investing firm, and a network of ATM's. Wow. The E*trade vision appears to be one that involves their customers having all their money held, invested, and processed by one company: E*Trade. This is a very interesting company to have in your portfolio. If you have patience and tolerance for volatility and risk, this is a company that is positioning itself to become a financial powerhouse...">>
4-Bob |