Thursday March 23, 12:43 pm Eastern Time
Company Press Release
SOURCE: DigitalPersona, Inc.
DigitalPersona(R) Announces i-persona.com(TM), the First Authentication Service Provider for Secure Transactions Over the Internet
Marriage of Award-Winning Biometrics Security Technology with the Internet Provides the Missing Link in the Authentication Infrastructure
SAN FRANCISCO, March 23 /PRNewswire/ -- DigitalPersona, the market leader in biometrics authentication solutions based on fingerprint recognition, announced today i-persona.com, the first authentication service provider for the Internet, at the Venture One Summit. i-persona.com allows web sites to offer secure access to information and transactions by associating a user with a fingerprint. Unlike easily forgotten passwords or cumbersome tokens, i-persona.com enables users to securely log on to web sites with one touch of a finger. Pilot deployment of i-persona.com will begin in the second quarter of 2000.
``The faceless nature of e-Business provides the means for unauthorized access to confidential information and the execution of fraudulent transactions on the Internet,' said Fabio Righi, CEO of DigitalPersona. ``Until the development of i-persona.com, the Internet did not offer the concept of a digital identity, which needs to be as convenient and as trusted as a signature,' added Righi. ``i-persona.com is the missing link; your trusted digital identity in cyberspace.'
Nearly every e-Business can benefit from the use of the i-persona.com service. The growing trend to completely outsource mission-critical applications such as sales management, human resources applications, and medical information to services hosted on the internet is driving a need for those ASPs to definitively know who their users are. By utilizing the authentication services of i-persona.com, ASPs can increase their user base by addressing the security concerns of their potential customers.
Financial institutions and merchants on the Internet can protect themselves against fraud with i-persona.com. Knowing who their customer is becomes increasingly more important, as e-business grows and the merchant absorbs most fraud losses.
i-persona.com will be launched with key partners whose business model requires effective and convenient security. ``We have received enthusiastic responses from many e-businesses who have seen the i-persona authentication infrastructure,' commented Righi. ``We expect many businesses to join us as we launch the first authentication service for secure transactions over the Internet.'
To find out more about i-persona.com, please visit the Company on the web at www.digitalpersona.com/ipersona.
NOTE: i-persona.com(TM) and DigitalPersona© are the property of DigitalPersona, Inc. All other trademarks are the property of their respective owners.
SOURCE: DigitalPersona, Inc. |
