GoTo.com Announces Significant Growth in Key Marketplace Metrics!!!!!!!!!!!
Friday March 24, 7:01 am Eastern Time
Company Press Release
GoTo.com Announces Significant Growth in Key Marketplace Metrics
GoTo.com's Online Marketplace Growth Represents Increase in Advertisers, Unique Users
PASADENA, Calif.--(BUSINESS WIRE)--March 24, 2000--GoTo.com (Nasdaq:GOTO - news) announced today that during the month of March 2000 the company expanded its marketplace to include over 25,000 active, paying advertisers and over 20,000,000 unique monthly users.
GoTo has revolutionized the way people and businesses search for products, services and information on the Internet, by creating and operating an online marketplace that introduces consumers and advertisers.
GoTo.com believes its base of active, paying advertisers is one of the largest and most valuable on the Internet, dwarfing the advertiser base of many other companies. For example DoubleClick reported 4,400 advertisers and Yahoo! had 3,550 advertisers, as of the end of 1999. This advertiser base is a unique asset for GoTo, as it can be leveraged to populate new marketplaces, such as GoTo's comparison shopping service, auction seller services, and international offerings.
Further, GoTo.com provides these advertisers a way to reach its 20,000,000 unique users, by distributing the GoTo search service across its network tens of thousands of affiliate partners.
GoTo.com's estimated 20,000,000 unique users confirm that, for consumers searching the Web, GoTo's online marketplace delivers the fastest and easiest way to find relevant results for the widest variety of searches. Online audience measurement firms such as Media Metrix and NetRatings track the usage of Web sites by simply counting the number of unique users that arrive at a given Web site.
Since the majority of GoTo's users come through its affiliate partners, traditional audience ratings services have, by design, consistently underreported the number of users benefiting from the relevancy of GoTo's search results.
Ted Meisel, Chief Executive Officer of GoTo.com, said, ``Our enormous breadth and depth of advertiser relationships provides us with a compelling offering for affiliates. And our impressive growth in consumer reach is a recognition of our success in growing our affiliate partnerships.'
About GoTo.com
GoTo.com (Nasdaq:GOTO - news) operates an online marketplace that introduces consumers and advertisers. Consumers conduct searches using the GoTo.com search service at its Web site and through its affiliate partners, at thousands of locations across the Internet. Advertisers bid in an ongoing auction for priority placement in the search results with the highest bidder's site appearing first in the results. Each advertiser pays GoTo.com the amount of its bid whenever a consumer clicks on an advertiser's listing in the search results.
This dynamic, together with GoTo.com's streamlined search method, improves a consumer's ability to quickly and easily find relevant Web sites providing products, services and information. GoTo.com ended the fourth quarter of 1999 having made approximately 73,000,000 paid introductions between consumers and advertisers, and had more than 21,000 advertisers in its marketplace. GoTo.com is located in Pasadena, California and can be found online at www.goto.com.
Certain statements in this news release constitute ``forward-looking statements.' These forward-looking statements are inherently uncertain. Actual results may differ materially from these forward-looking statements due to risks such as: the risk that certain of the company's key performance metrics, including overall traffic to the site, and number of advertisers, might not continue to increase at historical rates. For a discussion of some of the other risks and factors that could affect GoTo.com's future results, see the discussion of ``Risks That Could Affect Our Financial Condition and Results of Operations' in its December 31,1999 10K.
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Contact:
GoTo.com
Al Duncan, 626/685-5714
Al@GoTo.com
or
Middleberg + Associates
Richard Berman, 415/374-2207
Richard@Middleberg.com |
