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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: substancep who wrote (21107)3/24/2000 6:47:00 PM
From: StockHawk  Read Replies (1) of 54805
 
Re: Calling Investor Relations for a Project Hunt Report .

It is difficult to answer this question because there are so many variables, but here are some suggestions.

First, Investor relations departments vary depending on the size of the company. It also depends on when you call. In some cases you may be talking to an administrative assistant while in another you may get the CFO. Calling or e-mailing first for an appointed time is a good idea.

Second, you usually do not want to ask questions about items that you can find readily elsewhere. For example, if you want to focus on financial items it would not be wise to ask last year's EPS if that information is available in publsihed reports or press releases. However, it would be good to ask questions not revealed in the reports such as why did inventory levels rise or why did sales to some segment decrease.

Some good questions to ask any company might include:

1. How have the competitive threats you face changed in the last year"

2. What is the company's top priority for the next 12 months (sales growth, ramping production, acquisitions, cost reductions, ...)

3. Do you think the recent sales growth trend will continue or will it change significantly. What factors will drive the changes.

4. Will the company be targeting any new market segments in the near future.

Keep in mind that companies have disclosure regulations to live up to and that effects how much they can/will reveal without making a public statement.

On the few occassions when I have called an IR department I always found them helpful. It is important for you to be prepared - if you have insightful company-specific questions you will often peak the interest of the person you are talking to and get better responses.

Hope this helps a little.

StockHawk
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