C-Cube Message Board - Msg: 13283272

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Technology Stocks : C-Cube

CUBE 37.54

+1.5%

Nov 7 3:59 PM EST

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To: Maya who wrote (48876)	3/26/2000 10:17:00 AM
From: John Rieman	of 50808

Philips experimenting with a C-Cube development chip for PVR set tops(DVxcel?)............................. homecinemachoice.com HCC: You have a lot of experience with the US TiVo product. That uses analogue sources. Will the European product only receive digital sources? And how good is real time MPEG 2 coding? Philips: We are undecided as yet. The TiVo product is analogue, but we have prototypes where the box has an analogue tuner or satellite or terrestrial digital. As for 'coding quality you'll see for yourself. We've just about got MPEG-2 encoding down to one chip. Our prototype PC with hard drive recording uses a C-Cube chip, but we are working upon two other developments from Sony and NEC; there's also a chip from IBM. I dare say that there will be a beauty contest to find the best chipset - which has the lowest noise, best pre-filtering and best bitrate. All the chipsets will fight their competitive edge for such applications. Actually, all this is pretty mind boggling. Only a few years ago we were selling the BBC digital encoders that stand as tall as a man in terms of rack-mounted equipment. Now the encoding is on a card that fits a PC and uses just 3 chips. The next thing that must happen is those chips have got to come down in price from the $7500 (for a development set) to $25 as production versions. Another point is the MPEG algorithms. Three years ago we had one research team looking at professional encoders and another developing 'coders for consumer applications - but nowadays the two groups are working so closely, the encoding for set-top boxes and TVs might as well be regarded as the same thing. Ok the broadcast coder might be slightly better because it has a 5-frame store, but the basic algorithm will be the same. HCC: So what will be the main purpose of the hard drive? Timeshifting

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