NETsilicon Strengthens Presence in Europe; Company
Adds Design Center Partners, New Hires and Office
Location in Germany to Boost Sales Efforts Across the
EMEA Region
Business Wire - March 28, 2000 08:19
WALTHAM, Mass.--(BUSINESS WIRE)--March 28, 2000--NETsilicon, Inc. (Nasdaq:
NSIL), the leading provider of system-on-silicon connectivity solutions, today announced that
the company has greatly enhanced its presence in Germany. NETsilicon has added three new
design center partners, three new sales and marketing appointments, and new Munich-based
offices. Through this newly invigorated presence in Germany, NETsilicon will have a base of
operations from which to expand its sales efforts throughout the Europe-Middle East-Africa
(EMEA) region.
Three German design center partners will integrate NETsilicon's NET+Works(TM) product
family into the designs of customer-specific networked products:
--I2SE GmbH - located in Moers, specializes in the development and distribution of its own
hardware and software products for the embedded systems market, including the embedded
web server, embedded LCD applications, and products and services in the ultra-low power
management sector.
--MESCO Engineering GmbH - located in Lorrach, implements research and development
projects in the field of industrial measuring technology and technoscientific software.
--IXXAT Automation GmbH - located in Weingarten, focuses on developing industrial and
internal vehicle communications systems based on CAN, CANopen, DeviceNet and
Embedded TCP/IP. IXXAT Automation GmbH provides customer-specific hardware and
software developments, its own products, and advisory and training services.
Joining NETsilicon's German-based sales and marketing force are Andreas Maser as area sales
manager, Nigel James as technical sales manager, and Olaf Schiller as technical support
manager.
Andreas Maser joins NETsilicon from R. Hirschmann, where he served as key account
manager for major customers in the field of automation and networking systems. He will be
responsible for sales and marketing of the company's NET+Works embedded networking
solutions. Maser is also a board member of IAONA Europe (Industrial Automation Open
Networking Alliance), an alliance of leading international manufacturers of automation
technology. Nigel James brings experience in the field of microprocessors and embedded
computing as an ASIC developer, field applications engineer, and sales engineer with Force
Computers to his role of technical sales manager. Olaf Schiller joins NETsilicon from Phoenix
Contact, where he held various positions in hardware development and was responsible for
setting up technical support and handling external developments of INTERBUS controllers.
"Germany is one of the most important markets for embedded networking. We can leverage
our success in the German market into customer win opportunities across the entire EMEA
region," commented Michael Evensen, vice president of industrial automation and general
manager of EMEA operations at NETsilicon. "With the addition of Andreas Maser, Nigel
James, and Olaf Schiller, we have created a strong team that will help ensure our success in the
region. Our new network of design centers, which now includes I2SE, MESCO Engineering,
and IXXAT, also plays an important role in making our growth plan in the EMEA region
successful."
The new office for NETsilicon GmbH, supporting sales and marketing staff, is located at:
Klausnerring 17, 85551 Kirchheim, Germany (near Munich). The phone number is
+49-(0)89-901197-3, the fax number is +49-(0)89-901197-59, and the email address is
emea-sales@netsilicon.com.
About I2SE GmbH
I2SE GmbH specializes in the development and distribution of its own hardware and software
products for the embedded systems market, including the embedded web server, embedded
LCD applications, and products and services in the ultra-low power management sector. I2SE
GmbH connects microcontrollers to the Internet with the I2SE Web-Server. For additional
company or product information, visit the I2SE GmbH Web site at www.i2se.de, or call
+49-(0) 2841/79 62 2-0.
About MESCO Engineering GmbH
MESCO Engineering GmbH implements research and development projects in the field of
industrial measuring technology and technoscientific software. MESCO Engineering GmbH was
founded in 1990 and has 28 employees located in the company's Lorrach headquarters. For
additional company or product information, visit the MESCO Engineering GmbH Web site at
www.mesco.de, send email to info@mesco.de, or call +49 7621/89031-0.
About IXXAT Automation GmbH
IXXAT Automation GmbH focuses on developing industrial and internal vehicle
communications systems based on CAN, CANopen, DeviceNet and Embedded TCP/IP.
IXXAT Automation GmbH provides customer-specific hardware and software developments,
its own products, and all the advisory and training services necessary for a fast and successful
implementation of CAN technology. For additional company or product information, visit the
IXXAT Automation GmbH Web site at www.ixxat.de, or call +49-0 751-5 61 46-0.
About NETsilicon
NETsilicon, Inc. (Nasdaq: NSIL) is the leading provider of integrated system-on-silicon and
software solutions that connect electronic devices to the Internet and Ethernet networks. Using
NETsilicon's solutions based on the NET+Works(TM) architecture, manufacturers can easily
and affordably build network connectivity into their products. Once Internet-enabled, products
can be managed, serviced, and accessed from anywhere. By making it easy to network-enable
products, NETsilicon helps manufacturers reduce product time to market, lower costs, and free
their engineers from the difficult task of integrating multi-vendor networking components.
NETsilicon's solutions are used in a broad range of industries including imaging, industrial
automation, telecommunications, building controls, security, and point of sale. NETsilicon
embedded networking solutions are paving the way for the device-centric networks of
tomorrow.
For additional company, product or financial information, please visit the NETsilicon Web site,
www.netsilicon.com, send email to info@netsilicon.com, or call 800-243-2333. For calls
originating outside the US, call 781-647-1234. NETsilicon headquarters is located at 411
Waverley Oaks Road #227, Waltham, MA 02452.
Except for the historical information contained herein, the matters discussed in this news release
are forward-looking statements that involve risks and uncertainties. The forward-looking
statements in this release are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ materially due to a variety of
factors, including without limitation the company's ability to develop, produce, and market
products that incorporate new technology on a timely basis, that are priced competitively and
achieve significant market acceptance; higher expenses associated with the development and
marketing of new products; changes in product mix; risks of dependence on third-party
component suppliers; inventory risks due to shifts in market demand; the presence of
competitors with broader product lines and greater financial resources; intellectual property
rights and litigation; needs for liquidity; and the other risks detailed from time to time in the
company's reports filed with the Securities and Exchange Commission.
NETsilicon and NET+Works are trademarks of NETsilicon, Inc. All trademarks are the
property of their respective owners.
CONTACT: Boston Communications
Bill Perkins
Brian Bennett
617-619-9805 and -9802
bperkins@bcww.com
bbennett@bcww.com
or
NETsilicon, Inc.
Stephen Martin
Director of Marketing Communications
781-647-1234 x4148
smartin@netsilicon.com
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