Please welcome me into the fold.
I decided to finally buy SNDK today, a day where it is down 11 points. I've been following this stock and thread for awhile.
SNDK, with its SD alliance with Toshiba, seems to have the future in its hands. The only obstacle I see is Sony and Memory Stick, but I think that there will be widespread industry reluctance to adopt Memory Stick. However, General Motor's recent Memory Stick announcement throws a wrench in the works.
As far a mainstream consumer portable electronics goes, Sandisk's CompactFlash, MMC, and SD are 1000lb Gorillas. SNDK stock has been basing in the low-mid $100's (although fluctuating wildly). And Sandisk is still below the radar of the mainstream public and most of Wall Street.
If a proper and effective marketing campaign were to begin (to my knowledge, Sandisk currently has NO marketing to speak of, and has not really needed it), this stock would explode upwards again as the company becomes more well known. This along with upcoming earnings and potential stock splits makes this very attractive, even at an $8.5 Billion Market Cap. |