From Bull Market Reports...
With earnings season ready to hit its stride soon, much of the talk has
centered around the online brokerages and potential upside surprises.
The
thinking is that recent increases in trading volume should have a strong
positive effect on earnings, and further points to a continued up-trend
in
individual investing.
Benefiting from this speculation has been Etrade (EGRP, $33, up 1),
whose
stock price has been nicely elevated in the past week. We continue to
be
very bullish on Etrade, and feel that they are by far the most
attractive
online discount broker. The company is positioning itself to be much
more
than simply a brokerage in the future. Slowly but surely, Etrade is
assembling all the pieces to being a complete financial support and
execution portal for individuals. Everything you need to do in your
financial life, you will be able to do through Etrade. It's a powerful
vision, and one we do not feel is unattainable. In the low $30's, the
stock remains very attractive and makes for a strong long-term
investment,
bring together the value of a financial services stock with the large
upside of a technology stock. |
