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Technology Stocks : AUTOHOME, Inc

ATHM 23.48

+1.2%

Nov 21 9:30 AM EST

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To: Marco Polo who wrote ()	3/29/2000 9:12:00 AM
From: coach4def	Read Replies (1) of 29970

I hate to rain on anybody's parade...I am just as excited as anyone else regarding this morning's news. I was just thinking yesterday how Pac Bell DSL marketing is blowing ATHM marketing out of the water. In the S.F. Bay Area it is getting hard to avoid or ignore spots on radio and TV regarding the Pac Bell DSL service. The spots are funny and cap on the alleged slowdown of cable speed during high traffic times. The commercials are entertaining...to the point...clear...and give you an idea of what Pac Bell is offering. Everything that ATHM commercials (what ATHM commercials??) are not. ATHM did a flurry of radio spots about 4-6 months ago...no TV...and a very small, unclear, enigmatic billboard campaign (I saw only one). I am a dedicated long termer (year and a half now), but am concerned about the sub-par performance of the ATHM marketing department. Let's have a GREAT DAY today!!

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