Informission Implements Automated Publishing Solution for
RadioShack Canada, This Solution Demonstrates
Informission's Automated Publishing Strategy
MARCH 29, 2000
MONTREAL, CANADA--Informission Group Inc., a subsidiary of the
Quebecor Inc. group, announced today that the company has
implemented an automated publishing solution for RadioShack Canada
that benefits from Informission's end-to-end Web services, from
marketing through to implementation. Informission intends on
developing similar solutions for clients who want to take
advantage of cutting-edge publishing solutions for both print and
electronic media.
The Automated publishing solution implemented by Informission
allows RadioShack Canada to efficiently manage their Campaigns
while achieving better hold on all the required processes for its
Print and Online vehicles. The solution provides RadioShack
Canada better means of planning and organizing the publishing data
as well as the communication between marketing, buyers and page
layout artist by insuring a better WorkGroup environment. The
system allows RadioShack Canada to print up-to-the-minute
promotional material quickly and efficiently. For printed
marketing material, RadioShack Canada can adjust prices according
to the market just hours before press time, without upsetting the
final stages of the production process.
With this solution, RadioShack Canada can update product listings
automatically, manage its digital illustrations via a direct link
with the photographer, and quickly produce marketing material in
both English and French.
Informission deployed a multi-disciplined integration team of 6
people who worked with the Marketing and production groups of
RadioShack Canada to make sure the solution was tailored to
specific technological and business needs. From concept to
implementation, the solution took 4 months to deliver.
"This solution is a perfect example of the company's strategic
direction," said Alexandre Taillefer, Chief Strategy Officer of
Informission. "Informission aims to develop similar automated
publishing solutions for the clients of Quebecor, which produces
30% of the world's traditional catalogues. We want to help our
clients strike a perfect balance between traditional and new
media."
"RadioShack Canada always strives to stay ahead of the competition
and we do this through innovations that improve productivity,"
said Tony Partipilo, v.p. Marketing of RadioShack Canada. "With
the solution developed by Informission, RadioShack Canada can
produce catalogues even more quickly, while at the same time
preparing ourselves to operate effectively in the fast-growing
e-commerce world."
Informission Group Inc.
Informission Group Inc. (TSE: IFN), a subsidiary of the Quebecor
Inc. group, is an information technology company providing
e-commerce and Web integration solutions for corporate and public
sector clients in North America, Europe and select locations
around the world. Informission employs close to 1000
professionals in its various offices in Montreal, Quebec, Toronto,
Ottawa, Seattle, New York, Boston and Paris.
RadioShack Canada
RadioShack Canada is a subsidiary of InterTAN, Inc. (NYSE: ITNN;
TSE: ITA). Headquartered in Toronto, Ontario, InterTAN is an
international consumer electronics retailer, operating
approximately 1,100 company retail stores and dealer outlets in
Canada and Australia under the trade names of RadioShack, Tandy
and Tandy Electronics, respectively. More information about
RadioShack Canada can be found on the Internet at
www.radioshack.ca. |
