GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: pz who wrote (2418)	3/29/2000 12:47:00 PM
From: jgideon	Read Replies (3) of 5582

Paul - I'll join you in venting, but mine is more of a philosophical nature. I don't really direct this at you, but just use your message as a jumping off point. Any news released to affect the stock price would probably not have any lasting effect. I can never favor a company issuing press releases just to get their name out there. There are two types of info that will make for real stock price changes: material developments and earnings. We know that earnings will be out at the end of April. I expect a rise in price before earnings, but not as dramatic as the one before January earnings. GUMM may very well then sell-off again after Q1 earnings because cold season earnings ended in Q1. Material developments would be along the lines of international distribution for Zicam (to regions where cold season begins in May), clinical study results, or product announcement for the nicotine gum. These sorts of things are long term and one should not worry about quarterly fluctuations if you believe these will come to pass. The short term drop in price is for the consideration of short term traders. If you are long term, then you can see that the trend over the last year is definitely up. Short term movements are horribly distracting. The drop to 15 today has probably made most longs question their strategy. This is normal fear that shorts can trade on (and it works in reverse, though shorts tend to be more risk takers). The only way to deal with things when the short term trend doesn't match your outlook, is to ask yourself if you are short term or long term. Look at the fundamental reasons for your strategy and see if anything has changed. What is your anticipated time to hold this stock? Its the price when you sell (or cover) that matters. Okay, enough musings. jg

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