Dow Jones Newswires -- March 29, 2000
Dow Jones Newswires
PRESS RELEASE:IVillage Launches Garden Channel
Dow Jones Newswires
iVillage.com Introduces New Garden Channel in Partnership with Garden.com
- In Time for Spring, New Channel Offers Everything
for the Gardener Except Fresh Air -
NEW YORK, March 29 /PRNewswire/ -- iVillage.com: The Women's Network (Nasdaq: IVIL)
today announced the launch of its Garden Channel. The channel is a partnership between
iVillage.com and Garden.com (Nasdaq: GDEN), a leading online provider of gardening
information, products, and services. A unique hybrid, the Garden Channel enables iVillage.com's
members the opportunity to consult a gardening expert, plan a project from soil type to seeds, and
purchase high-quality supplies in a few steps.
"Our research showed that over 25% of our members like to garden in their spare time, and this
partnership really grew from there," said Kate Hanley, Garden Channel Producer. "iVillage.com
offers women a trusted sense of community and information, while Garden.com offers the best
garden advice and commerce on the Internet. We're thrilled to introduce home and garden content
at iVillage.com with this beautiful channel. There's lots more to follow." "Partnering with
iVillage.com to create a new Garden Channel was such a natural choice for Garden.com because
we've consistently seen a 70% female demographic in our own customer base," said Lisa Sharples,
chief marketing and merchandising officer for Garden.com. "Together we can provide women with
an unmatchable combination of gardening products, content and services; in fact, everything they
need to build the garden of their dreams with the speed and convenience of the Internet."
In keeping with iVillage.com's mission to provide usable and useful solutions for women the Garden
Channel offers unique and visual tools that make gardening simple:
* Answer Finder
The perfect starting place for gardeners of any level, the "Answer
Finder" provides answers to questions on getting started, indoor
gardening, and garden maintenance.
* Garden Calendar
The Garden Calendar offers timely advice for gardeners as the seasons
change. From the first spring thaw to a coming frost, each week
features a different project, with all the necessary links to get it
done, from consulting an expert to purchasing supplies.
* Find Your Zone
Matching geography with enthusiasm, the Zone Selector allows gardeners
in the continental U.S. to get the vital information they need to plan
a garden that will grow and thrive. The iVillage Garden Channel also
includes a Monthly To-Do List for each garden hardiness zone.
* Choose Your Plants
This plant finder ensures that gardeners choose the best plants for
their zones and planting plans. The plant finder includes every detail
needed for a green thumb; it accounts for soil acidity, plant color,
and even the amount of maintenance a gardener wants to provide.
* iVillage.com's Gardener-in-Residence: Fran Sorin
A serious gardener for more than 20 years, Fran is known for her
ability to make gardening exciting and accessible to those at any
level. Fran answers members' questions and aims to share her belief
that a garden is not just a place for plants, but a means to greater
health and happiness too.
Fran's advice and chats join thriving message boards at iVillage's
Garden Channel to provide a complete experience for modern gardeners.
Visit ivillage.com for more information. |
