AVBC-NEWS! (COMTEX) B: Aqua Vie Names Former 7-Up Executive to Head up Marketing
B: Aqua Vie Names Former 7-Up Executive to Head up Marketing and Sales in
Europe
KETCHUM, Idaho, Apr 3, 2000 /PRNewswire via COMTEX/ -- Thomas Gillespie,
president and chief executive officer of Aqua Vie Beverage Corporation (OTC
Bulletin Board: AVBC), announced today that the company has named Antonio Doria
to head up its European marketing and sales effort. Doria, who was most recently
associated with Globefern USA, Inc., a global marketing, trading and
communications consultancy and operating organization, has over 20 years of
professional experience in executive management positions, including five years
with Seven-Up International (a Philip Morris Company), and several years with
The Coca-Cola Company. With Seven-Up, he served as general manager and marketing
manager of the company's European operations in Lausanne, Switzerland and
president of the company's South American business unit, from the company's
Latin American headquarters in Buenos Aires. During his tenure, the company's
South American operations achieved a 38 percent increase in revenue and a 500
percent increase in income over approved budget projections. At Coke, he
initially served as general administration manager and was later promoted to the
position of general manager with responsibility for Eastern Europe and Israel.
Appointment of Doria is consistent with the company's decision to focus on
product sales in France, England and other key markets in Europe. In addition to
his marketing and sales responsibilities, Doria will act as manufacturing
liaison with Delifruits, S.A., Aqua Vie's European bottler located in Valence,
France. Gillespie expects the Valence bottling plant to begin bottling
half-liter bottles in the company's new clear shrink-to-fit labels within
approximately 120 days for shipment to France, Saudi Arabia and China, as well
as a number of additional countries in Europe and the Middle East that were test
marketed last fall.
"In addition to his considerable global network, Antonio brings an unparalleled
depth of knowledge concerning overseas operations, and I am confident he will
help us shorten the time to market for Aqua Vie Hydrators. His relationships
with overseas distribution channels will serve the company well as we convert to
all-new packaging and launch additional products later this year," said
Gillespie.
Gillespie indicated that on the domestic front, Aqua Vie is preparing for its
participation in the Food Marketing Institute (FMI) Show, which will be held in
Chicago in early May. "In advance of the show, we have begun to garner the
interest of a number of key players, and we look forward to exerting a major
presence in Chicago," said Gillespie.
Aqua Vie Beverage Corporation develops and markets all natural, lightly
flavored, still (non-carbonated) bottled spring water. The company's low-calorie
alternative beverages are bacteria-free and contain no preservatives. Aqua Vie
produces and markets the Hydrator(TM) line of beverages in the United States and
Europe. This beverage line, comprised of seven low-calorie, all-natural
beverages that are lightly flavored and packaged in half-liter bottles, is
designed to increase one's personal consumption of water, naturally. The
underlying technology also serves as the new delivery system for Aqua Vie's
nutritionally fortified E Line(TM) -- Elixir(TM), Empower(TM), and Ecstasy(TM);
its nutritionally specific line of Aquaceuticals(TM); and Aqua Vie's
nonalcoholic wine and champagne beverages made from spring water. For further
information about Aqua Vie Beverage Corporation, visit the company's web site at
www.aquavie.com.
NOTE: Statements contained in this release that are not strictly historical are
forward-looking within the meaning of the safe harbor clause of the Private
Securities Litigation Reform Act of 1995. Editors and investors are cautioned
that such forward-looking statements invoke risk and uncertainties that may
cause the company's actual results to differ materially from such
forward-looking statements. These risks and uncertainties include, but are not
limited to, demand for the company's product both domestically and abroad, the
company's ability to continue to develop its market, general economic
conditions, and other factors that may be more fully described in the company's
literature and any periodic filings with the Securities and Exchange Commission.
SOURCE Aqua Vie Beverage Corporation
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
-0-
CONTACT: Thomas Gillespie, President/CEO of Aqua Vie Beverage Corp.,
208-622-7792; or Madeleine Franco of Jordan Richard Assoc., 8
1-268-8610,
ir@jordanrichard.com, for Aqua Vie Beverage Corp.
KEYWORD: Idaho
INDUSTRY KEYWORD: REA
FOD
SUBJECT CODE: PER
URL: jordanrichard.com
aquavie.com
*** end of story *** |
