Monday April 3, 8:02 am Eastern Time
Company Press Release
NCTI Subsidiary DistributedMedia.com Receives Additional $2 Million License
Nation's No. 1 Media Spending Region To Be Developed
STAMFORD, Conn.--(BUSINESS WIRE)--April 3, 2000--NCT Group Inc. (OTCBB:NCTI - news) Monday announced that its subsidiary, DistributedMedia.com Inc. (``DMC') received $2 million as a license for the right to develop a portion of the New York region within DMC's affiliate network.
DMC values the license for the entire New York region at $60 million.
As a means of accelerating growth and delivering expanded reach to its advertisers, DMC is supplementing its national account efforts by forming a nationwide affiliate network to deploy its Sight & Sound(TM) microbroadcasting systems to smaller chains as well as independent retail outlets. In the United States, DMC plans to establish its nationwide affiliate network through the licensing of up to 210 DMAs. (DMAs, or Designated Market Areas, are Nielsen Media Research geographic territories used by advertisers to measure reach.) A similar licensing strategy is being executed internationally.
Because it is the nation's number one media spending region, DMC is focusing its network affiliate deployment strategy on the New York DMA. This region consists of approximately 360,000 potential sites for Sight & Sound(TM).
Each Sight & Sound system utilizes NCTI-developed patented and patent-pending technology. The system includes a digital microbroadcasting controller as well as flat panel speakers supplied by NCT Audio Products Inc., an NCTI subsidiary. All Sight & Sound installations, regardless of their global location, will be managed by DMC's Central Control Network.
DMC, a subsidiary of NCT Group Inc., sells place-based broadcast and billboard advertising through a microbroadcasting network of Sight & Sound(TM) audio systems deployed to a wide array of untapped out-of-home environments. For more information refer to www.distributedmedia.com.
NCTI is a leading technology developer with an extensive portfolio of proprietary algorithms and a wide variety of product offerings for consumer, commercial and industrial applications. NCTI specializes in the utilization of sound and signal waves to reduce noise, improve signal-to-noise ratio and enhance sound quality. For more information, refer to www.nct-active.com.
Visit the company's World Wide Web site at www.nct-active.com.
Cautionary Statement Regarding Forward-Looking Statements
Certain information contained in this news release are forward-looking statements within the meaning of the Private Securities Litigation Act of 1995 (the ``Act'), which became law in December 1995. In order to obtain the benefits of the ``safe harbor' provisions of the Act for any such forward-looking statements, the above mentioned companies wish to caution investors and prospective investors about significant factors, which among others, have in some cases affected the above mentioned companies actual results and are in the future likely to affect the above mentioned companies actual results and cause them to differ materially from those expressed in any such forward-looking statements. Investors and prospective investors should read this press release in conjunction with NCTI's most recent Form 10-K and Forms 10-Q.
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Contact:
NCT Group Inc.
Joanna Lipper, 203/961-0500, ext. 3506
Fax: 203/348-4106
jlipper@nct-active.com
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More Quotes and News: NCT Group Inc (OTC BB:NCTI.OB - news)
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