**NEWS** April 3, 2000 Leading Internet Food Portal to Begin National PR Outreach
Foodvision.com (OTC: FVSN), the leading Internet food portal for
consumers and businesses, announced today that the Company has
retained the services of Ruder Finn, Inc., a major independent public
relations firm, to begin a national media outreach program effective
immediately.
Ruder Finn's first activity on behalf of foodvision.com was to
announce the Company's sponsorship of a Yahoo! web cast, which toured
Tokyo's fish market live with Martha Stewart and Master Sushi Chef
Matsuhia on Thursday, March 30.
Foodvision.com will also work with Ruder Finn on a comprehensive
media outreach to build brand awareness in food publications, online
media, top national business media, women's and men's publications and
daily newspapers.
"Ruder Finn has the combination of the click and mortar experience
that is needed to communicate the consumer and business-to-business
benefits of foodvision.com. We look forward to getting the program
underway and are confident that Ruder Finn will exceed our
expectations," said Paul R. Smith, Chairman and CEO, foodvision.com.
"Foodvision.com is the one-stop site for anything and everything
dealing with food, from online grocery shopping to quick and easy
recipes to building a restaurant business," said William Steere,
executive vice president, Ruder Finn.
About Foodvision.com
Foodvision.com, Inc. is the Internet's leading food portal and
information provider, integrating traditional business systems in food
and beverage operations with leading-edge technologies in Internet
systems. The linking of substantial expertise in food establishment
operations and state-of-the-art Internet business provides the
shareholders and partners of Foodvision.com with a solid financial
base and exciting growth potential. More information can be found on
the company's web site at foodvision.com. For Investor
Relations information please contact Paul R. Smith at 1-770-937-0960.
About Ruder Finn
Ruder Finn is a leading communications counseling and service
agency with more than fifty years of experience. The Agency has one of
the largest global healthcare practices in the world and strong core
competencies in high technology, consumer marketing, corporate mergers
and acquisitions and cultural event management. Headquartered in New
York, Ruder Finn's U.S. offices include: Chicago, Los Angeles,
Raleigh, San Francisco and Washington, D.C. International offices
include London, Paris, Beijing, Hong Kong, Shanghai, Singapore and
Jerusalem. Through these offices and affiliates worldwide, the Agency
serves the global and local communications needs of more than 200
corporations and nonprofit organizations.
"Safe Harbor" Statement Under The Private Securities Litigation
Reform Act of 1995. The statements in the press release that relate to
the company's expectations with regard to the future impact on the
company's results from new products in development are forward-looking
statements, within the meaning of the Private Securities Litigation
Reform Act of 1995. The results anticipated by any or all of these
forward-looking statements may not occur.
--30--bc/ch*
CONTACT: Ruder Finn
Jennifer O'Neill, 212/593-6385
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