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Non-Tech : JAKKS Pacific (JAKK)
JAKK 16.84+0.5%Nov 4 3:59 PM EST

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To: bobby beara who wrote (314)4/4/2000 12:24:00 PM
From: Marc Newman  Read Replies (1) of 371
 
Yow, I'll say.

Btw, first JAKK pr in a few weeks. Sounds like a pretty good quarter.
Marc

GOOOZE Goes at Retail! JAKKS Pacific and Nickelodeon Receive Reorders for 2 Million Units of GOOOZE, the Toy Activity Compound From Hit TV Show 'Double Dare'


MALIBU, Calif.--(BUSINESS WIRE)--April 4, 2000--JAKKS Pacific Inc. (Nasdaq:JAKK) and Nickelodeon today reported that they have received reorders from top toy retailers for a total of more than 2 million units of GOOOZE ... the playstuff for the new millennium and the latest innovation in compounds.

Since its launch in January 2000, GOOOZE has become one of the fastest-selling toy activity compounds at toy retailers across the country. This versatile transparent compound oozes, bounces, stretches and blows bubbles, and is available in six collectible colors and containers.

Future GOOOZE compounds will include glitter and glow-in-the-dark versions. GOOOZE is also featured on "Double Dare 2000," Nickelodeon's hit show that consistently wins its time period vs. all cable competition among kids 2-11, and is supported by a multimillion-dollar advertising campaign.

"Like other innovative products that we exhibited at Toy Fair 2000," said Stephen Berman, president and chief operating officer of JAKKS Pacific Inc., "GOOOZE has been enthusiastically received by both the media and buyers.

"With toy retailers reporting that sales are up anywhere from three- to six-fold since the first week the product was available on store shelves, we believe that GOOOZE has the potential to be one of the industry's most successful new product introductions of the year."

"We are thrilled with the tremendous success we have had with GOOOZE at retail since its launch earlier this year," said Samantha Freeman, vice president, Nickelodeon Hard Goods. "Nickelodeon is committed to delivering the most groundbreaking products to kids, and the overwhelming response we have had with GOOOZE proves that we give kids what they want."

JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products, including: action figures and accessories featuring licensed characters, principally from the World Wrestling Federation(R); Flying Colors(R) molded plastic activity sets, clay compound playsets and lunch boxes; Road Champs(R) die-cast collectible and toy vehicles and Remco(R) toy vehicles and role-play toys and accessories; Child Guidance(R) infant and preschool electronic toys, toy foam puzzle mats and blocks, activity sets, and outdoor products; and fashion and mini dolls and related accessories.

Nickelodeon has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, magazines, books and feature films.

Nickelodeon's U.S. television network is seen in more than 75 million households, and has been the No. 1-rated cable network for four consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking statements. Such statements reflect the current views of the company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.

BW0292 APR 04,2000

6:50 PACIFIC

9:50 EASTERN
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