HomeBase Inc. Names Marketing Veteran Ginger Sherman Silverman Vice President, Marketing/Advertising
IRVINE, Calif.--(BUSINESS WIRE)--April 5, 2000--HomeBase Inc. (NYSE:HBI), one of the western region's leading chains of home improvement warehouses, has appointed Ginger Sherman Silverman to Vice President, Marketing/Advertising, announced Herbert J. Zarkin, president and chief executive officer.
Responsible for all marketing functions for the 88-store chain, Sherman Silverman will oversee HomeBase print and broadcast advertising, direct marketing, in-store promotions and public relations as well as spearhead the marketing efforts for a test of the new store format which will debut later this year.
Sherman Silverman has more than 20 years of experience in marketing and advertising which includes brand developing, brand positioning, creative development and sales promotions.
Most recently, she was senior vice president and chief marketing officer at Prudential Real Estate and Relocation where she was responsible for brand identity, research and planning and customer database management.
Prior to that, she was senior director of national advertising and marketing for Taco Bell Corp. where she was responsible for all U.S. advertising and promotions for a 4,400 unit category leader. Prior to that, she was senior director of national advertising and promotions for Pizza Hut Inc. where she was responsible for all brand advertising and sales promotions for 6,000 North American restaurants.
Sherman Silverman received a bachelor of arts degree from Chapman University.
HomeBase delivers everyday low prices on a broad selection of quality home improvement merchandise. HomeBase warehouses also offer excellent customer service with staff that includes licensed contractors, experienced tradespeople and project specialist.
With headquarters in Irvine, HomeBase operates 88 home improvement warehouses, averaging 103,000 square feet, in 10 western states.
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CONTACT:
HomeBase Inc., Irvine
Jennifer Love, 949/442-5357
www.homebase.com
KEYWORD: CALIFORNIA
BW1221 APR 05,2000
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