Wallstreetnewscast.com Airs Online Audio Interview With SEDONA President and CEO Marco Emrich
LIMERICK, Pa.--(BUSINESS WIRE)--April 6, 2000--SEDONA Corporation (Nasdaq: SDNA) (www.sedonacorp.com), President and Chief Executive Officer Marco Emrich can be heard in an online interview on the web at www.wallstreetnewscast.com recorded April 5, 2000.
During the interview, Mr. Emrich discussed that SEDONA provides a comprehensive Customer Relationship Management (CRM) solution that offers 1.) the ability to create smart content, which is timely and precise enhanced customer data on the net, 2.) the ability to visualize these smart content throughout all the CRM components, and 3.) several unique CRM components, such as profitability management, which enables organizations to quickly and easily identify, analyze and manage your most profitable customers and potential prospects. "These features are not available in traditional CRM offerings, and therefore makes SEDONA a very unique and robust software provider," Mr. Emrich commented.
Mr. Emrich also discusses how SEDONA's equity investment in the Boston based company Lead Factory will be fundamental in enhancing the Company's CRM offer, "Before you can have a customer, you must have a prospect, and Customer Relationship Management really starts there. Effective prospect handling and tracking is critical to CRM." Marco said that Lead Factory provides "live data" instead of the static information that people are used to. Lead Factory provides a fundamental part of delivering profitable, well-targeted sales and marketing programs. |
