This news came out after the close yesterday. I guess it had something to do with the rise today.
VANCOUVER, Wash.--(BUSINESS WIRE)--April 5, 2000--Direct Focus, Inc. (Nasdaq:DFXI - news), a marketing company for
fitness and healthy lifestyle products with a direct business model, today reported record eCommerce sales of $5.0 million for the first
quarter of 2000, up 28% sequentially from $3.9 million in the fourth quarter of 1999.
``We are extremely pleased with the continued growth in our eCommerce sales,' said Brian Cook, President and CEO. ``Internet marketing and sales is a natural
extension of our successful direct business model which also leverages strong brand names, television advertising, an extensive business intelligence database and
integrated customer relationship management systems. Our Web sites now play a significant role in our systematic and effective approach to reaching a targeted
demographic of consumers.
``In an effort to continue to increase eCommerce sales, we plan to introduce online access to financing through a third party lender in the coming weeks. Online credit
will enable customers to obtain financing for purchases almost instantaneously. We have also continued to upgrade our back-office IT infrastructure and eCommerce
management team.'
Direct Focus expects to report its first quarter results in more detail on April 18, 2000. |
