Anybody got an idea how BIG this might be?
Monday April 10, 8:18 am Eastern Time
Company Press Release
C-Cube and Sony to Collaborate on MPEG-Based Professional VTRs
LAS VEGAS--(BUSINESS WIRE)--April 10, 2000--C-Cube Microsystems (Nasdaq:CUBE - news) today announced a collaboration with Sony Corporation to develop MPEG codec solutions for professional VTRs.
The announcement follows Sony's commitment to a strategy of developing end-to-end open solutions based on MPEG standards and comes amid MPEG's growing acceptance as a professional recording format. The announcement also coincides with the work of the Pro-MPEG Forum, an industry association seeking to bring more MPEG-2 applications to broadcast systems.
As part of the collaboration, C-Cube is developing an MPEG codec that preserves video quality as content makes multiple passes through an editing system, a process that normally erodes image quality. To prevent this generational image degradation, the new solution, an enhancement to the DVxpress-MX product family, implements 50 Mb/s encoding and decoding with 4:2:2 component and constrained byte per GOP (CBG).
The new solution, which will offer all the features of DVxpress-MX including multiple-stream editing and realtime special effects, will be compatible with Sony's new MPEG IMX VTRs.
``Sony understands the importance of open standards for our VTR customers,' said Kozo Kaminaga, senior vice president, Sony Communication System Solutions Network Company (CSNC). ``We are pleased to be working with C-Cube to enable interoperability between our MPEG-based equipment and other manufacturers' nonlinear editing and video server solutions using C-Cube technology.'
``Adding compatibility with emerging MPEG-based professional VTR applications to our family of DVxpress-MX products brings C-Cube's video compression and transcoding technology to a growing number of broadcasters that are migrating to digital systems,' said Didier Le Gall, C-Cube's chief technology officer. ``It reaffirms our commitment to open standards for professional applications.'
Technology Demonstration
C-Cube will demonstrate DVxpress-MX for professional VTR applications in the Multimedia Hall of Sands Convention Center, booth M10222. Products enhanced with this feature will begin shipping in the second half of 2000.
About C-Cube
C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon and systems solutions. C-Cube's Semiconductor Division delivers digital video silicon and systems solutions for the communications and consumer electronics markets. C-Cube's DiviCom Division is a leader in the deployment of digital video networks. C-Cube is headquartered in Milpitas, California with offices in North America, Europe, and Asia.
Its stock is traded on the Nasdaq under the symbol CUBE. C-Cube can be reached at +1-408/490-8000 or at c-cube.com. C-Cube's DiviCom Division is based in Milpitas, Calif. and can be reached at +1-408/944-6700 or at divi.com.
Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems, Inc. DiviCom is a registered trademark of DiviCom, Inc. All other trademarks or registered trademarks are property of their respective owners. |
