Here is a good example of getting the word out to the public. The word is HDD has new hard drives
tailored to a bunch on new applications. Note: the mention of the QuickView near the bottom of the
article. Good job done by marketing.
Quantum to Feature Interviews and Discussions with Broadcast Industry Leaders AT NAB
biz.yahoo.com
NAB Conference Demonstration Includes One-Stop Storage Solutions for Digital Video Professionals
LAS VEGAS--(BUSINESS WIRE)--April 10, 2000-- When/Where: NAB April 10-13, 2000
Las Vegas Convention Center
Quantum Corporation, Booth No. S3445 in Sands Exposition Center
Quantum Corporation (NYSE:DSS, NYSE:HDD), a leading supplier of storage technology for the broadcast and consumer markets, will exhibit cutting-edge solutions for digital video professionals at the National Association of Broadcasters (NAB) trade show, being held April 10-13 in Las Vegas.
Quantum is the only company to offer a complete line of storage technology products for the digital video market, from the broadcast center to the home. Its solutions include a diverse product range from hard disk drives to solid state disks to network attached storage appliances and tape drives that meet the high performance and reliability requirements for today's digital audio and video applications, as well as consumer electronics that enable the delivery of content to the consumer.
Bill Rafferty, a technology correspondent for Fox Cable News and a producer and reporter of feature stories for Group W's ``PM Magazine,' will host a series of interviews and discussion groups featuring industry leaders discussing the impact of hard disk recording technology on the world of broadcasting and consumer electronics. Guest panelists will include industry notables Jerry Gepner, executive vice president of operations and engineering, Fox Sports Networks; Larry Gerbrandt, senior analyst, Paul Kagan Associates; Stacy Jolna, vice president, programming and network relations, TiVo, Inc.; Ken Lipscomb, CEO and chairman, ZapMedia.com; Peg Murphy, vice president, business development, NBC Interactive, among others. Scheduled times for the interviews will be posted at the booth.
Product demonstrations at Quantum's NAB Booth include:
-- Ultra 160 Atlas(TM) 10K drives being used in High Definition
projection systems over a Fibre Channel storage access network
(SAN)
-- Ultra 160 Atlas drives incorporated into non-linear video editing
workstations working collaboratively in a high bandwidth SAN
-- A single Atlas 10K II drive delivering the performance necessary
to run one of the most popular non-linear video editing systems
with full system performance
-- Applications running on two iMac 400Mhz DV computers using
Fireball(TM) hard drives
-- Cross-platform file sharing for content creators on both PowerMac
G4 and Windows NT workstations using Snap Server(TM) products
-- Quantum QuickView(TM) Technologies for consumer electronics
providing instant digital video recording and playback on personal
video recorders, audio jukeboxes and Internet appliances
-- Universal Media Player from Zap Media
About Quantum
Founded in 1980, Quantum Corporation (www.quantum.com) is the world's leading storage supplier in six of the seven markets it serves: desktop hard disk drives, tape drives, network attached storage (NAS) appliances, solid state systems and hard disk drives for the emerging personal video recorder (PVR) market, and DLTtape automation systems. Quantum is also a leading supplier of high-end hard disk drives. In 1999 Quantum became the first Silicon Valley company to issue tracking stock, replacing its existing common stock with the ticker symbols DSS and HDD, which track the separate performance of the company's DLT and Storage Systems and Hard Disk Drive businesses.
Both stocks are traded on the New York Stock Exchange. Selling its products through OEM and distribution channels worldwide, sales for the fiscal year ending March 1999 were $1.3 billion for Quantum's DLT and Storage Systems Group and $3.6 billion for Quantum's Hard Disk Drive Group.
Quantum Corp., 500 McCarthy Blvd., Milpitas, Calif. 95035, www.quantum.com, 408/894-4000
The foregoing statements regarding future technology, products incorporating that technology, and estimated product performance, are forward looking statements and actual results could vary. Factors which could affect actual results include the ability to successfully integrate new technology into products, and the ability to successfully manufacture products to meet specifications and performance criterias.
Note to Editors: Quantum and the Quantum logo are trademarks of Quantum Corporation, registered in the United States and other countries. Fireball, Atlas, Snap Server, QuickView, DLTtape are trademarks of Quantum Corporation. All other marks are trademarks of their respective companies.
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Contact:
Quantum Corporation
Lindsey Mitobe, 408/324-7416
lindsey.mitobe@quantum.com
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