Dots: Perhaps the Matrox/Pinnacle wins are more significant...
Apple extends push into professional video market
By Jim Davis
Staff Writer, CNET News.com
April 10, 2000, 5:30 p.m. PT
Apple bought a software company today and said it will partner with two others to accelerate a push into professional-level digital video publishing.
The company said it had acquired the intellectual property of Astarte, a DVD authoring software company. Astarte's DVD engineering team will join Apple as part of the acquisition. The company did not disclose a purchase price nor the number of employees involved in the transaction.
Simultaneously, Apple said it would partner with Pinnacle Systems, a provider of digital video editing tools, and graphics hardware specialist Matrox, on new products for the content authoring markets.
Pinnacle will work on supplying new technology for editing high-definition video. A Mac with PowerPC G4 processor and specialized chips from Pinnacle will cost around $30,000 and will compare to specialized editing workstations costing much more, Apple claimed.
Matrox, best known for its graphics display hardware, will provide hardware for editing digital video on the fly. The product will be available starting this fall.
Both the Pinnacle and Matrox technology will be available first on the Mac platform, a turnabout from recent years when companies were increasingly focused on bringing Windows-based products to market first.
Full article: news.cnet.com |
