IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: art slott who wrote (10002)	4/11/2000 4:54:00 PM
From: art slott	of 13157

By: Sun_Zoom_Spark Reply To: None Monday, 10 Apr 2000 at 8:39 PM EDT Post # of 36672 Quick report from NAB Bill Samuels was one of several ACTV people in the booth today. Also there from ACTV was David Alworth, Frank Deo, and Eric Pack. Talked with Samuels for a good 20 minutes. He is very focused, and has a very deliberate game plan that is geared for the maximum long term success even if short term performance has to suffer a little. He is very convincing, very passionate, and they obviously have all of the issues that they are often second guessed on very well thought out. An article featuring ACTV and targeted advertising appeared in the current Advertising Age magazine. The SpotOn name, logo, and marketing campaign is the first tangible efforts from our new Ad Agency firm. Sorry, gotta run...

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