IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: art slott who wrote (10002)	4/11/2000 6:10:00 PM
From: Mkilloran	Read Replies (2) of 13157

Digital ADCO: The first customer signed up today. IATV starts revenue stream #3 today. #1 E-schools (more on the way) #2 Hypertv (more to come very soon) #4 FoxSports Network ........3rd qtr target #5 Pay Per View Specials.....4th qtr target More on Digital ADCO: One of the most exciting developments is the creation of Digital ADCO with General Instrument, to enable the delivery of individualized and targeted television advertising. General Instrument and ACTV each licensed patents to ADCO and GI made the initial capital contribution, expanding on its established relationship with ACTV. ADCO will allow for a revolutionary new form of television advertising, where viewers can choose commercials showing the products that most interest them, or be automatically delivered the most appropriate commercial given their demographic or psychographic profiles. In other words, while watching the same TV program, viewers in different households may see entirely different ads during the same commercial break. A young college grad might be delivered an ad for an economy car, while a family with children sees a Minivan ad, and a single man with no children receives a sports car commercial. We are confident that advertisers and television distributors will respond positively to the ADCO system, which will create much greater efficiency for TV advertising. While other companies are attempting to develop targeted advertising products for television, we believe that only Digital ADCO has the technology and business model to deliver what could prove to be the most compelling and profitable application of digital television.

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