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Non-Tech : E*Trade (NYSE:ET)
ET 17.01+2.3%Nov 14 9:30 AM EST
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To: Jim B who wrote (13035)4/12/2000 9:45:00 AM
From: BWAC  Read Replies (1) of 13953
 
The account growth numbers sure support the plowing of would be profits into advertising expense to grow the business towards critical mass. Which is a much better use of the cash flowing in than sending 40% of it off to Uncle Sam as taxes. Think of it as the "real" advertising cost is only 60% paid by EGRP, and 40% paid by tax savings. (OK the tax part is stretching things a little, but see the point)
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