Avis to Offer XM Satellite Radio
Car Rental Company Takes Lead in Offering Satellite Radio to its Customers
WASHINGTON, April 11 /PRNewswire/ -- XM Satellite Radio Inc. (Nasdaq: XMSR) and Avis Rent A Car, a member of Avis Group Holdings, Inc. (NYSE: AVI), today announced that Avis will offer XM Satellite Radio to its extensive US customer base, making Avis the first car rental company to announce that it will offer satellite radio in addition to traditional AM/FM radio in its fleet. The two companies will also forge strategic co-marketing and promotional alliances. Details of the agreement were not announced.
"By offering XM Satellite Radio, Avis continues to be a pioneer in integrating the latest technology to benefit their customers," said Steve Cook, XM Satellite Radio's Senior Vice President, Sales and Marketing. "Avis is giving us a wonderful opportunity to build the XM brand by exposing our unique music and information programming to its broad and diverse driver base. We are committed to building awareness among consumers where they play, work and travel: in concert halls, theaters and sporting venues, in trucks, airplanes and boats. Now, partnering with one of the most respected brands in the car-rental industry, Avis, XM will reach potential subscribers on their vacations and business trips."
"Avis has a proud tradition of introducing technology to improve our customer's rental experience and we are delighted that our partnership with XM Satellite Radio builds on this tradition. XM enhances our ability to offer our customers some of the most technically advanced capabilities available in vehicles today," said Michael Caron, Vice President, Quality of Service for Avis. "Our customers will have an enormous variety of music choices from rock to reggae, country to classical, as well as extensive sports and news coverage from USA Today, Bloomberg, the BBC, C-SPAN, One-On-One Sports and CNN/Sports illustrated." |
