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Technology Stocks : America On-Line: will it survive ...?
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To: Michael Strope who wrote (2999)5/5/1997 9:42:00 PM
From: Todd Daniels   of 13594
 
>Do you really believe that there is no more add revenue to be had?
>That what they have now in ad revs is all their ever gonna get?

The point was that apparently (though not stated/confirmed by AOL),
the ad and commerce revenues included unusually large amounts
of one time revenue for set up of custom areas. Of course, AOL
will get more of this over time -- but over time it's the continuing
revenues that matter most. The point was that apparently a significant
portion of ad revenues reported were not continuing, thus making
projection dicey.
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