Sherwood Credit Union Selects SEDONA Corporation
LIMERICK, Pa.--(BUSINESS WIRE)--April 13, 2000-- CRM Solution Provides Advanced Customer Management Capabilities
to Financial Services Companies
SEDONA(R) Corporation (NASDAQ: SDNA) (www.sedonacorp.com) announced that they were awarded an important CRM software contract from Sherwood Credit Union of Regina, Saskatchewan.
The contract win is the first announced new name account for SEDONA since acquiring the Customer Information Management System (CIMS) business unit from Acxiom(R) Corporation earlier this month.
"We believe this truly demonstrates the great value that the CIMS technology brings to SEDONA's overall CRM offering," said Marco Emrich, SEDONA President and CEO. "When a customer of the quality and credibility of Sherwood Credit Union buys our solution, it means we have a comprehensive, customer-driven CRM strategy," he said. "Customer relationship management is a rapidly developing market, and CIMS provides the information infrastructure that enables organizations such as Sherwood to take full advantage of the benefits that CRM offers. Combined with our other Internet technologies, we're well positioned to serve this growing market, providing a complete and unique system that's specifically designed for the needs of small and mid-sized financial services and etailing companies," he concluded.
CRM Advantages
Customer relationship management is a revolution in marketing and customer service technology, allowing information-intensive businesses to tap into the latent power of customer data as never before. Using the unique capabilities of CRM software to view, sort, group and analyze customer information using techniques such as visual profiling and householding, marketers are able to research, target and personalize their customer communications with unprecedented accuracy and efficiency.
"SEDONA has provided dramatic advantages over our prior CRM system," stated Ken McDougall, Sherwood's Vice President of Marketing and Communications. "We recently moved into a new banking system, and needed a CRM product that would be compatible, as well as allow us to do relationship marketing. We did a lot of research. The SEDONA application was simply the best," he said.
About Sherwood Credit Union
Sherwood Credit Union, based in Regina, is the largest community credit union in Saskatchewan. Founded in 1937, it manages assets of $714 million, with a member base of 63,000. The financial services cooperative has a long heritage of progressive policies combined with innovative products and services. Beginning in 1976, it was the first institution of its kind in North America to develop and operate an ATM network. At a time when nearly all financial services organizations used batch processing, Sherwood was among the first to offer online processing of transactions in real-time. |
