International Paper, Motorola to produce 'smart packages'
[This one is presented here with Doug H in mind, especially. Doug once asked me how to use ID technologies on french fries and buffalo wings, and we tossed around some bar code and resonant coil ideas, but nothing seemed suitable at the time. The technology presented below'll work just fine at the packaging level, I suppose, maybe even at the serving level, when it's ready.]
By Kathleen Melymuka
04/13/2000 International Paper Co. and Motorola Inc. announced
today that they have agreed to manufacture "smart
packages" that were designed to enable manufacturers,
distributors and retailers to improve inventory control
throughout the supply chain.
Tiny silicon chips embedded in the packaging will contain
information that can be read and modified through a wireless
interface. The goal is to enhance inventory control and security
by improved identification, routing and tracking of products. A
unique identifier placed in high-value consumer goods, such as
perfumes, may also protect against theft and counterfeiting.
The smart packages are based on Motorola's new BiStatix
radio frequency identification technology that combines silicon
with printed ink. While current bar code technology enables
packages to be tracked through scanners, smart packages will
emit radio signals enabling manufacturers and retailers to track
them continuously as they move from factory floors to retail
stores and checkout counters.
"The breakthrough here is the marriage of electronics and
paper, which will produce huge customer service
enhancements while virtually eliminating much of the
supply-chain inefficiencies now burdening manufacturers and
retailers," said Bill Slowikowski, senior vice president of
consumer packaging at International Paper in Purchase, N.Y.
He added that in the U.S. alone, there is an estimated $250
billion in yearly waste attributable to inefficiencies in the
distribution of products from manufacturers to consumers.
Retail counterfeiting was responsible for approximately $70
billion in U.S. industry losses last year.
Because BiStatix technology uses silicon and printed ink, smart
labels are more cost-effective than earlier technologies, which
required the incorporation of a costly metal coil and resonant
capacitor. They can be printed on paper and easily integrated
into existing printing processes. Smart labels can be read after
being folded, crumpled and even ripped, and also are fully
disposable.
International Paper will be the first global producer of
packaging products to adopt the technology for retail,
pharmaceutical and food services customers.
A spokeswoman for Schaumburg, Ill.-based Motorola said the
companies plan to begin shipping the smart packages by the
end of this year. |
