A LETTER FROM THE PRESIDENT & CEO dated April 2000
I believe the past year has been the most dramatic and productive yet in the history of Sunrise Technologies International, Inc.
The unanimous recommendation by the FDA?s Ophthalmic Device Advisory Panel (ODP) in January 2000 completed a remarkable comeback for the Company. After not being approved in July 1999 at the ODP, many people had begun to write what they thought was the final chapter for this Company. It turned out to be just the beginning.
After July 1999, the world?s ophthalmic community began to discuss in much greater depth the uniqueness of refractive surgery for the treatment of hyperopia (farsightedness), and two important factors were brought into sharp focus among ophthalmologists:
1. As the old saying goes, "You can?t fool Mother Nature." People become more hyperopic as they get older.
2. Over time, all hyperopic laser procedures will result in a change in effect post -treatment and none have been shown to stop the aging process.
These two factors, plus the eye surgeon?s desire for a safe, quick, effective and economical way to deal with hyperopia, helped illuminate not only how hyperopia is different from myopia (nearsightedness) but also the unique position Sunrise holds in the entire refractive surgery industry.
In addition to our regulatory accomplishments, we have continued to build the Company in other areas:
* In January 2000, we announced a capital infusion of $11.7 million which we are using to build up inventory in anticipation of the U.S. launch of the Hyperion ? LTK System. * We have increased our visibility on Wall Street, attracting a major analyst and increasing institutional ownership of the Company. * In January 2000, Sunrise passed its ISO/9001/EN46001 certification which is an essential element for competing in worldwide markets. * Additional clinical trials are underway with a new nomogram that treats up to 5.6 diopters of hyperopia. * We have assembled a dynamic sales team, one of the most experienced and historically productive in ophthalmology.
1999 was another year of remarkable growth for the refractive surgery industry. The number of procedures performed in the US doubled again, up to an estimated 950,000. Almost all of it was to treat myopia. The procedure volume is expected to continue to grow rapidly in 2000, to an estimated 1.3 million.
Sunrise expects to help that number continue to grow in the coming years as we begin to penetrate the large and virtually untapped hyperopia market. It promises to be an exciting and challenging time for Sunrise customers, shareholders and employees.
C. Russell Trenary III President & Chief Executive Officer Sunrise Technologies International, Inc.
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