With Liberty, HyperTV for all.
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Liberty Media teams with ACTV
By Chris Kraeuter, CBS MarketWatch
Last Update: 9:32 PM ET Apr 14, 2000 NewsWatch
ENGLEWOOD, Colo. (CBS.MW) -- A Liberty Media Group unit and ACTV Inc. created a joint marketing venture to better shape the technology that will advance TV-accessed Internet.
The marketing venture is called "HyperTV with Livewire" and will provide turnkey services for advertisers, television programmers, studios and networks.
Liberty Livewire is a unit of Liberty Media (LMGA: news, msgs), which is a subsidiary of AT&T (T: news, msgs). ACTV (IATV: news, msgs) makes software that synchronizes TV programming with Internet content delivery.
Liberty Livewire expects to begin offering "HyperTV with Livewire" to its clients in the feature film, long-form television, television advertising, and music video production businesses.
"While providing for the eventual deployment of advanced digital cable set-tops is an important consideration, it is also apparent that a technology is needed to jump-start the process," said David Beddow, Liberty Media vice president. "ACTV's HyperTV platform has the potential to create a major marketplace for interactive television services right now, prior to the 'one box, one screen' platform's broad availability."
Chris Kraeuter is a reporter for MarketWatch.
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