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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Snowshoe who wrote (22815)4/15/2000 4:40:00 PM
From: Juliet  Read Replies (1) of 54805
 
>>Do you think people really want interactive TV?<<

I don't know if "people" want it, but I do know that every production company in Hollywood is opening up departments and getting all jacked up about producing entertainment content for the net (or at least they were before Friday). The "Yahoo Film Festival" last month was a HUMONGOUS industry event.

Bandwidth aside, the desktop environment is just not friendly to relaxed entertainment viewing. In order for folks to enjoy the entertainment (and I use the term loosely), the internet will have to migrate to the living room, along with the Cheetos and beer and couch. The bigger the bandwidth, the better the stuff to watch, the more people will want to plotz out in the living room in front of the big screen computer, remote in hand. Kids (the adults of 10 years from now) already do it ad nauseum with Nintendo, et al. Maybe game behavior will be the bridge.

IMHO, I just see this migration as utterly inevitable (and therefore most excellent Gorilla territory), though exactly how the chips will fall (and how the term "interactive TV" becomes defined) is yet pretty unclear.

j.
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