still alive
Girl Games, Inc. Announces Strategic Partnerships With Sony Pictures Entertainment & CinemaStar Luxury Theaters
SANTA MONICA, Calif. and AUSTIN, Texas, April 17 /PRNewswire/ -- In an effort to broaden its reach and meet the needs of the 12.5 million teen girls, Girl Games, Inc., an interactive media company for teen girls, today announced strategic alliances with Sony Pictures Entertainment (SPE) and CinemaStar Luxury Theaters.
Girl Games' two-year alliance with SPE will feature SPE promotions and content on Girl Games' Web site, PlanetGirl.com, in an effort to attract a larger share of the teenage girl audience. The alliance includes a first-look deal for television and consumer electronics concepts developed by Girl Games and the addition of an SPE executive to the company's Board of Directors in an advisory role.
"We are very pleased to enter into this relationship with Girl Games and we look forward to working together to deliver the benefits of our entertainment content and technology to their important audience," said Eva Miranda, senior vice president, Corporate Development and Strategic Planning, Sony Pictures Entertainment. "Their growing relationship with this key demographic presents great opportunities for both companies."
SPE will work with Girl Games, Inc. to develop global opportunities leveraging original Girl Games brands, content and expertise in this demographic. Girl Games, Inc. is comprised of three synergistic business units -- Girl Games Research Labs, Girl Games Brand Studio and PlanetGirl.com. Girl Games, Inc. will integrate Sony Pictures Entertainment promotions and original entertainment throughout Planetgirl.com.
"Girl Games is thrilled to have Sony Pictures Entertainment as strategic partners in developing new brands and products for the teenage girl across the multiple platforms that they support," said Laura Groppe, Chief Executive Officer of Girl Games, Inc.
CinemaStar Luxury Theaters (Nasdaq: LUXY), a growing regional theater chain in California and Mexico, is bringing innovative approaches to the traditional theater business. Jack Crosby, Co-CEO of CinemaStar, said, "Girl Games is an exciting company with an important demographic focus." Girl Games will gain direct access to the Latina market at CinemaStar's chain of movie theaters in California and Mexico. Girl Games will promote its brands and web site, PlanetGirl.com, through promotional material screened in the theaters, as well as through cross-promotions, events, and online. Internet promotions on PlanetGirl.com and CinemaStar's soon-to-be launched web site are also planned to target the fast-growing Hispanic "screenage" audience that is also growing quickly as an online market segment.
About Girl Games, Inc.
Girl Games, Inc., founded in 1994, is an award winning, interactive entertainment company dedicated to meeting the needs of teen girls aged 13 through 19. The Company consists of the three synergistic business units: the nationally recognized Girl Games Research Labs maintains a client roster of Fortune 500 clients; the Brand Studio creates and produces award-winning interactive products and brands; and Planetgirl.com is a network of original channels, lifestyle programs and games. girlgamesinc.com, planetgirl.com
About Sony Pictures Entertainment
Sony Pictures Entertainment's global operations encompass motion picture production and distribution, television programming and syndication, worldwide channel investments, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web spe.sony.com .
About CinemaStar Luxury Theaters (Nasdaq: LUXY)
CinemaStar owns and operates eight first run motion picture theaters in southern California (89 screens) and one theater in Tijuana, Mexico (10 screens), for a total of nine theaters (99 screens). CinemaStar theaters feature high-quality projection and sound capabilities, including LucasFilm THX Stereo Surround Sound environment systems, along with luxury amenities such as high-back reclining seats and extra-wide aisles between seat rows. Further information may be obtained from the Company's website: cinemastar.com . |
