Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Sid Turtlman who wrote (25517)	4/18/2000 1:26:00 AM
From: Doug Fowler	Read Replies (2) of 27307

Has anyone considered what will happen to Yahoo's revenues when the dot-coms that buy advertising from Yahoo run out of money and try to control costs? Has anyone considered that banner advertising is a terrible investment? If you can get $1 in revenues for $10 spent on banner advertising, you are doing well. Well, that formula just won't last long-term, especially when the market STOPS rewarding the dot-coms for striking a multi-million dollar advertising deal with Yahoo, because the market will recognize that they are just throwing their money away...

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