ALR Technologies Inc. Names Stan Cruitt President Mr. Cruitt Brings 25 Years of Marketing Experience to Company REDMOND, Wash.--(BUSINESS WIRE)--April 18, 2000--ALR Technologies, Inc.(OTCBB: ALRT) today announced the appointment of Stan Cruitt to the position of company President. As President, Mr. Cruitt will be responsible for formulating and directing the business and market strategies as the company introduces new compliance devices.
Mr. Cruitt, who has been nationally recognized for his marketing expertise, comes to ALR Technologies from Novartis, a global pharmaceutical giant, where he worked for 18 years. Since 1988, Mr. Cruitt headed up advertising, publicity and market research for the Novartis Veterinary Pharmaceutical Division. In 1996, Newsweek and Advertising Age recognized Mr. Cruitt as one of the top marketers in the United States.
Sidney Chan, Chairman and Chief Executive Officer, ALR Technologies Inc. said "We are delighted with the leadership, business sense and marketing experience Mr. Cruitt brings to us as we enter an exciting time of new product launches."
ALR Technologies, based in Redmond, WA, designs, markets and distributes medical administration reminder products that address the problem of non-compliance. Product launches for the veterinary pharmaceutical market are planned for late spring and human pharmaceutical product launches will soon follow.
Sidney Chan Chairman and C.E.O.
-------------------------------------------------------------------------------- Contact:
ALR Technologies, Inc. Ken Robulak 425/376-2578 |