Nice to see ATHM participating today...
@Home Subscriber Profile
news.excite.com
REDWOOD CITY, Calif., April 18
/PRNewswire/ -- Excite@Home
(NASDAQ:ATHM), the leader in
broadband, today announced results
from its ongoing Subscriber Studies.
The February 2000 study revealed that 40% of all @Home(R)
service subscribers spend more than 20 hours per week online, and
15% of those subscribers are online for more than 40 hours per
week. The @Home Subscriber Study also indicates that almost
50% of @Home subscribers have multiple PCs in their home.
(Photo: NewsCom:
newscom.com )
The study also showed that the top five uses of the Internet, after
email, for @Home subscribers are: research and information,
education or homework, personal finance, online chat, and career
searching. This is further indication that the Internet has quickly
become a tool for every member of the household and that @Home
subscribers are breaking new ground on how to use the Internet to
its potential.
(what about porn?)
"Because the @Home service is always-on, subscribers spend
more time online and they are using the Internet for a broad range of
applications," said Byron Smith, executive vice president and
general manager for @Home. "When we see that our subscribers
spend more hours online and have more members of the family on
@Home, all of this indicates that we are doing it right."
Because the @Home service is always-on, subscribers can access
the Internet at any time, allowing for more productive hours online,
without the chance of being disconnected as can often occur through
dial-up Internet services. This accounts for the number of active
hours @Home subscribers spend online, which on average is
approximately 20 hours per week, more than 20% higher than
dial-up users.
Other findings from the @Home Subscriber Study indicate that
more than 50% of @Home subscribers have a college degree and
60% have been accessing the Internet for at least 3 years. Over 15%
of @Home subscribers have never had an Internet service provider
before, up from 9% in 1998, indicating that the service is not just
for hardcore Internet users, but also for people new to the Internet.
Half of @Home subscriber households have children using the
service and almost three quarters have two or more adults using the
@Home service. Not only are @Home subscribers mainstream
households, they are integrating the Internet into their daily lives
and incorporating every member of the household.
The @Home Subscriber Study was conducted between February 15
and February 29, 2000. The study was conducted via the Web with
@Home subscribers by CustomerCast, the leading provider of
ECustomer Satisfaction(TM) and Loyalty systems. |
