(COMTEX) B: Innovative New Products Speed Sales in the Infant, Toddle
B: Innovative New Products Speed Sales in the Infant, Toddler and Preschool
Market
NEW YORK, Apr 17, 2000 /PRNewswire via COMTEX/ -- New innovations are sparking
the growth of the Infant, Toddler, and Preschool market, according to a new
study published by Kalorama Information, a leading New York-based market
research publisher. Some of the hottest trends last year included convertible
furniture and upscale versions of traditional products such as baby strollers
and car seats.
Until recently, the Juvenile Furniture and Nursery Accessories Market (JFNA)
focused on low cost products with limited amenities. But new high-end models,
such as Eddie Bauer and NASCAR licensed strollers, car seats, and play yards,
which were launched in 1999 by Cosco, are replacing traditional models.
Manufacturers are designing products that are muti-purpose and more flexible.
Century recently introduced a 4-in-1 System Pioneer Car Seat/Stroller that
combines a convertible infant/toddler car seat with an infant stroller and
toddler stroller. Furniture manufacturers are following this trend. Stork
Craft's Ultimate Crib, which was introduced last year, converts to a day bed,
twin size headboard, and child's desk.
"The JFNA Industry is clearly responding to parents needs to purchase products
that are multi-functional, and that will continue to be useful as their
child(ren) get older. Traditionally parents bought furniture and used it for a
short period before it became obsolete," said Claire Madden, VP of Sales and
Marketing at MarketResearh.com. "Now, the manufacturers are taking notice of the
fact that parents will pay a lot more for products that are more utilitarian and
long lasting."
Sales in the JFNA market are projected to grow to $7.5 billion by 2004, a $2.3
billion increase from 1999. Growth is expected to increase between 7 and 8 %
annually from 1999-2004. Leading the Industry with $3.7 billion in sales in
1998, is Newell Rubbermaid, Inc. makers of the Century Products, Graco, and
Little Tikes brands. Evenflo Co., Inc. and Dorel Industries, Inc. followed with
$339.1 million and $495.2 million in sales in 1998.
About Kalorama Information
Kalorama Information is a leading publisher of market research and intelligence
reports for key executives, offering essential data and concise analysis. Over
70 studies a year target healthcare and pharmaceuticals, packaged goods,
personal care, consumer goods, demographics, industrial goods, and food and
beverages. For over 20 years, we have been providing critical information to
decision makers across the U.S. including Kraft General Foods, Nabisco, Pfizer,
Bristol-Myers Squibb, Procter and Gamble, and Andersen Consulting. For more
information contact Lisa Langsdorf at MarketResearch.com at 1-800-298-5699 or
visit our web site at marketresearch.com.
SOURCE Kalorama Information
(C) 2000 PR Newswire. All rights reserved.
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CONTACT: Lisa Langsdorf of MarketResearch.com, 212-807-2623,
llangsdorf@marketresearch.com
KEYWORD: New York
INDUSTRY KEYWORD: PUB
URL: marketresearch.com
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