Frost & Sullivan: Future Trends and Dynamic Variables
Driving the Home Healthcare Market Into the Next Century
PR Newswire - May 06, 1997 08:52
FINANCIAL CPR V%PRN P%PRN
Jump to first matched term
NEW YORK, May 6 /PRNewswire/ -- While continuing pressures from insurance
companies are stimulating exciting growth opportunities for the home
healthcare industry, excessive hospital cost-cutting could be jeopardizing
patient care. As we forge ahead into the next century, it becomes
increasingly important for industry players to explore where home healthcare
is headed.
With an aging U.S. population, innovative new technologies, and a shift
towards managed care, tremendous growth opportunities are emerging for
enterprising companies in the $57 billion home care market. And, as industry
participants look forward to the future of the thriving home healthcare
industry, others are asking: Have we gone too far with the hospital-in-the-
home concept?
Offering strategic insight into the home healthcare industry and providing
marketing professionals, product managers, and strategic planners with new
information and perspectives that will prove valuable for short- and long-term
decision making, Frost & Sullivan, in cooperation with Health Industry
Manufacturers Association (HIMA), is holding its annual Outlook for the Home
Healthcare Industry conference. Held at the Pan Pacific Hotel in San
Francisco on June 2-3, 1997, the conference will address the concerns of
payers, providers, manufacturers, patients and others involved in the
industry.
While women about to deliver babies can take comfort knowing that their
health insurance will cover at least two nights in the hospital, countless
other patients face premature discharge as they undergo treatment for serious,
sometimes life-threatening illnesses. This Frost & Sullivan conference,
focusing on the theme, "Who Says House Calls Are Obsolete?", will address this
and other related issues and answer questions such as: How are cash-strapped
hospitals coping with diminished lengths of stay and the migration of their
patients to the care of home health providers? Are some patients better off
in a hospital? Will technology continue to keep pace with the demand for
high-tech home care?
Frost & Sullivan has gathered a stellar roster of speakers for the
conference from organizations such as the California Association for Health
Services at home, Allegiance Healthcare Corporation, Abbott Laboratories,
Selfcare Inc., ChemTrak Inc., Kaiser Permanante, and others. The conference
will be structured into four half-day sessions focusing on specific themes.
While opportunities to provide care in the home are no doubt increasing,
the population that will require in-home services will be quite diverse.
Patricia McFarland, executive director of ONE-California, the Organization of
Nurse Leaders, will present "Patient Perspective," a session that will focus
on identifying clinical and disease-management issues that are expected to
confront home care professionals in the future.
The movement toward home care for many procedures and therapies previously
limited to hospitalized patients continues, and is largely driven by managed
care. However, economic, social, and medical forces impose limits on how far
we can go in that direction. Ruth Fisk, senior director of outcome registries
at the Technology Assessment Group, will present "Managed Care and Outcomes
Measurement," a discussion that will answer the question: What are the forces
that tip the balance in favor of home versus the hospital?
It's inevitable. Americans are aging. As the population continues to
expand its average life span, the question of how to manage care for the
elderly becomes vital. The aging U.S. population coupled with advances in
technology and the nationwide shift to manage care will foster continued
growth in the home healthcare marketplace. Enterprising companies who
research their strategic and developmental options will certainly fare much
better than those who simply rely on instinct or speculation.
If your company is involved in the business of home care,
services/equipment, devices, diagnostics, or is a health care provider (HMO or
PPO), government agency, or manufacturer, this conference is a must for you.
Frost & Sullivan guarantees that this conference will provide you with
strategic insights and valuable information that will assist your company in
forging ahead and achieving market success.
For more information on attending, sponsorship, exhibiting, advertising,
or future speaker possibilities, please call or write:
Sales Inquiries: Jeff Goldberg jgoldberg@frost.com
Press Inquiries: Claire Keerl ckeerl@frost.com
Frost & Sullivan
90 West Street
New York, NY 10006
Tel: (212) 964-7000
Fax: (212) 619-0831
Or, visit our Web site: frost.com
Conference: 2922-06 June 2-3, 1997
SOURCE Frost & Sullivan
CONTACT: Sales Inquiries: Jeff Goldberg, jgoldberg@frost.com, Press
Inquiries: Claire Keerl, ckeerl@frost.com, both of Frost & Sullivan,
212-964-7000 |
