Track Data's myTrack Online Trading Service Rated 3 Stars by Barron's
NEW YORK--(BUSINESS WIRE)--April 18, 2000--Track Data Corporation (Nasdaq NMS: TRAC - news) today announced that it has recently received several favorable reviews in the press for its myTrack online trading and integrated market data service. In the April 17th issue of Barron's, which reviewed ``direct connection' brokers, myTrack received three stars (out of a possible four). And the April issue of Stocks & Commodities magazine praised myTrack's fast trade executions and great customer support.
In the article ``Direct Connections,' here is what Barron's had to say about myTrack:
``myTrack, provided by Track Data, has a 'one-click trading``
function that takes you quickly to a trading screen, where you can
buy and sell stocks, options and futures. There's a wealth of
charting functionality, provided by AIQ, and you can follow mutual
funds. . . . This is one of the easier programs to use. However,
there's so much here that you'll probably need weeks to find all
the bells and whistles.``
The three-star ranking from Barron's puts myTrack ahead of some of its better known rivals, including Cybercorp's ``CyberX,' which received two and a half stars. Cybercorp is in the process of being bought by Charles Schwab & Co. (NYSE: SCH - news).
While Barron's published a ranking of various brokerage firms, Stocks & Commodities magazine completed a full product review of myTrack. Here's some of what they had to say:
``The first thing I noticed about myTrack? It's fast. Order
execution times for market orders placed in my live myTrack
account were less than a second. With the myTrade screen, I
knew exactly when my trades went through.``
``myTrack moves trades to whichever electronic communications
networks (ECNs) and market makers can accomplish the best
price. Track Data has dedicated lines to several ECNs and
market makers to make trades as fast as possible for their
customers.``
``It is clear that myTrack was developed around great customer
support; there is online technical support staff anytime you
need a question answered.``
``It's nice when the experts start to recognize what you're doing well,' said Barry Hertz, Track Data Chairman and CEO. ``Barron's and Stocks & Commodities wrote nice things about myTrack's ease of use, breadth of offerings, customer service, trade routing, and fast executions. We can't ask for more than that.'
Track Data is a New York-based financial services company that offers myTrack, a fully integrated Internet-based online trading and market data system. myTrack offers the first week of trading commission-free. To open a trading account, go to mytrack.com and click on the ``Open a Trading Account' button.
myTrack delivers a continuous dynamic stream of live market data and investors' online trading activity. Trading is offered at prices starting at $12.95 per trade. myTrack is delivered over the Internet powered by application-based software and a constant server connection similar to systems used by professionals, making it faster than the HTML web site-based static pages offered by most of its competitors, such as E-Trade (Nasdaq: EGRP - news), TD Waterhouse (NYSE: TWE - news), and National Discount Brokers (NYSE: NDB - news). myTrack delivers free streaming delayed quotes and unlimited free real-time extended quotes, as well as breaking company news, a trade by trade log, charting for technical analysis and a proprietary library of intraday market statistics. For $19.98 per month plus exchange fees, users can subscribe to streaming real-time quotes. A menu of features, including Nasdaq Level II, is available separately or in value packages. In addition to PC-based trading, myTrack offers wireless access through browser phones and PDAs such as Palm Organizers (made by Palm Inc. (Nasdaq: PALM - news)). Download myTrack software or open a trading account at mytrack.com or call 1-800-myTrack. For information about myTrack's SDK, go to mytrack.com.
Track Data provides real-time financial market data, news, fundamental research, charting and analytical services to institutional and individual investors through dedicated telecommunication lines and the Internet. Additional information may be obtained by contacting Laurel Louison, Investor Relations, at 718-522-7373 or by e-mail: laurel_louison@tdc.com.
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